Buy-box price is 0.2% below MSRP and a 1P seller controls the listing

The Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buy Box price ranged from $29.92 to $29.99 against an MSRP/MAP of $29.99. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$29.92
MAX PRICE ($)
$29.99
AVG PRICE ($)
$29.94
EROSION (%)
0.23%
MSRP/MAP ($)
$29.99
The product hit a low of $29.92, following a peak of $29.99 during the tracking period. Compared to its MSRP of $29.99, the floor price reflects a minimal variance of 0.23% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $29.94 −$0.05 below MSRP | 31d (100%) | 0.17% |
3PMarvelous Enterprises Inc. | New | $32.88 +$2.89 above MSRP | 0d (0%) | -9.64% |
3PBest Deal Retail Corp. | New | $35.80 +$5.81 above MSRP | 0d (0%) | -19.37% |
The Buy Box for Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Buy-box price held flat at $29.99 throughout the tracking period. Price opened right at MSRP ($29.99). Seller count peaked at 3 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
$0.07
Pricing is largely holding — floor sits $0.07 (0.2%) below MSRP, minor drift within an acceptable range.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.94, and 3P interference is minimal.
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