Buy-box price is 25.0% below MSRP and a 1P seller controls the listing

The Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buy Box price ranged from $22.46 to $29.94 against an MSRP/MAP of $29.94. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$22.46
MAX PRICE ($)
$29.94
AVG PRICE ($)
$28.71
EROSION (%)
24.98%
MSRP/MAP ($)
$29.94
The product hit a low of $22.46, following a peak of $29.94 during the tracking period. Compared to its MSRP of $29.94, the floor price reflects a severe variance of 24.98% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $29.94 at MSRP | 31d (100%) | 0.00% |
3PBest Deal Retail Corp. | New | $35.80 +$5.86 above MSRP | 0d (0%) | -19.57% |
The Buy Box for Orgain 30g High Protein Shake, Dairy Isolate Milk Protein, Chocolate Fudge, 5g BCAAs, 1g Sugar Per Serving, Meal Replacement, Ready to Drink, Keto Friendly, Gluten-Free 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price stayed between $22.46 and $29.94, largely stable over the period. Price opened right at MSRP ($29.94). Seller count peaked at 2 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$7.48
Severe erosion — floor is $7.48 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $29.94, and 3P interference is minimal.
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