Categories/Protein & Energy Drinks/Orgain Clean Protein Shake, Grass Fed Dairy, Creamy Chocolate Fudge - 20g Whey High Protein, Kosher, Ready to Drink, Low Net Carbs, Gluten Free, No Soy Ingredients, 11 Fl Oz (Pack of 12)
at risk

Buy-box price is 23.2% below MSRP and a 1P seller controls the listing

Orgain Clean Protein Shake, Grass Fed Dairy, Creamy Chocolate Fudge - 20g Whey High Protein, Kosher, Ready to Drink, Low Net Carbs, Gluten Free, No Soy Ingredients, 11 Fl Oz (Pack of 12)

Orgain Clean Protein Shake, Grass Fed Dairy, Creamy Chocolate Fudge - 20g Whey High Protein, Kosher, Ready to Drink, Low Net Carbs, Gluten Free, No Soy Ingredients, 11 Fl Oz (Pack of 12)

Orgain·
ID B01CI57V2O

The Orgain Clean Protein Shake, Grass Fed Dairy, Creamy Chocolate Fudge - 20g Whey High Protein, Kosher, Ready to Drink, Low Net Carbs, Gluten Free, No Soy Ingredients, 11 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buy Box price ranged from $26.99 to $35.14 against an MSRP/MAP of $35.14. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$26.99

MAX PRICE ($)

$35.14

AVG PRICE ($)

$31.13

EROSION (%)

23.19%

MSRP/MAP ($)

$35.14

Price erosion from MSRP
Severe23.19% below MSRP
MinimalModerateSevere

The product hit a low of $26.99, following a peak of $35.14 during the tracking period. Compared to its MSRP of $35.14, the floor price reflects a severe variance of 23.19% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$26.99
−$8.15 below MSRP
31d (100%)
23.19%
3PMarvelous Enterprises Inc.
New
$42.88
+$7.74 above MSRP
0d (0%)
-22.03%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Orgain Clean Protein Shake, Grass Fed Dairy, Creamy Chocolate Fudge - 20g Whey High Protein, Kosher, Ready to Drink, Low Net Carbs, Gluten Free, No Soy Ingredients, 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $35.14
Peak seller pressure2 sellers on Jul 1Highest count during tracking window
Price impact at peak−$2.15$35.14 → $32.99
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price declined from $32.99 to $26.99 — a $6.00 drop over 31 days. It entered the period already $2.15 below MSRP ($35.14), before any crowding pressure arrived. Seller count peaked at 2 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

at risk
Price Erosion

$8.15

Severe23.2% below MSRP

Severe erosion — floor is $8.15 (23.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $26.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $26.99, which is 23.2% below MSRP ($35.14).

2

Escalate directly with Amazon — The lowest price has dropped to $26.99, which is 23.2% below MSRP ($35.14).

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