Buy-box price is 28.6% below MSRP and a 1P seller controls the listing
The Orgain Organic Nutritional Shake, Creamy Chocolate Fudge - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten & Soy Free, Kosher, Non-GMO, Packaging May Vary, 11 Fl Oz (Pack of 12) was tracked for 30 day(s). During this period, the Buy Box price ranged from $23.54 to $32.99 against an MSRP/MAP of $32.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$23.54
MAX PRICE ($)
$32.99
AVG PRICE ($)
$29.11
EROSION (%)
28.65%
MSRP/MAP ($)
$32.99
The product hit a low of $23.54, following a peak of $32.99 during the tracking period. Compared to its MSRP of $32.99, the floor price reflects a severe variance of 28.65% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $28.13 −$4.86 below MSRP | 30d (100%) | 14.73% |
3PSHOP-ALL-AZ | New | $48.00 +$15.01 above MSRP | 0d (0%) | -45.50% |
The Buy Box for Orgain Organic Nutritional Shake, Creamy Chocolate Fudge - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten & Soy Free, Kosher, Non-GMO, Packaging May Vary, 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $23.54 and $32.99, largely stable over the period. It entered the period already $4.86 below MSRP ($32.99), before any crowding pressure arrived. Seller count peaked at 2 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$9.45
Severe erosion — floor is $9.45 (28.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $28.13, and 3P interference is minimal.
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