Buy-box price is 36.6% below MSRP and a 1P seller controls the listing
The Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) was tracked for 31 day(s). During this period, the Buy Box price ranged from $20.91 to $32.99 against an MSRP/MAP of $32.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$20.91
MAX PRICE ($)
$32.99
AVG PRICE ($)
$27.73
EROSION (%)
36.62%
MSRP/MAP ($)
$32.99
The product hit a low of $20.91, following a peak of $32.99 during the tracking period. Compared to its MSRP of $32.99, the floor price reflects a severe variance of 36.62% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $28.41 −$4.58 below MSRP | 31d (100%) | 13.88% |
2PAmazon Resale | New | $21.80 −$11.19 below MSRP | 0d (0%) | 33.92% |
The Buy Box for Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $20.91 and $32.99, largely stable over the period. It entered the period already $4.58 below MSRP ($32.99), before any crowding pressure arrived. Seller count peaked at 2 on 10/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$12.08
Severe erosion — floor is $12.08 (36.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $28.41, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.