Buy-box price is 26.9% below MSRP and a 1P seller controls the listing
The Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) was tracked for 31 day(s). During this period, the Buy Box price ranged from $25.25 to $34.53 against an MSRP/MAP of $34.53. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$25.25
MAX PRICE ($)
$34.53
AVG PRICE ($)
$29.00
EROSION (%)
26.88%
MSRP/MAP ($)
$34.53
The product hit a low of $25.25, following a peak of $34.53 during the tracking period. Compared to its MSRP of $34.53, the floor price reflects a severe variance of 26.88% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $32.99 −$1.54 below MSRP | 31d (100%) | 4.46% |
2PAmazon Resale | New | $20.09 −$14.44 below MSRP | 0d (0%) | 41.82% |
3PCozy Farm | New | $56.74 +$22.21 above MSRP | 0d (0%) | -64.32% |
The Buy Box for Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $25.25 before recovering to $32.99. It entered the period already $6.12 below MSRP ($34.53), before any crowding pressure arrived. Seller count peaked at 3 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$9.28
Severe erosion — floor is $9.28 (26.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $32.99, and 3P interference is minimal.
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