Buy-box price is 21.1% below MSRP and a 1P seller controls the listing
The Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) was tracked for 24 day(s). During this period, the Buy Box price ranged from $28.41 to $35.99 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$28.41
MAX PRICE ($)
$35.99
AVG PRICE ($)
$31.57
EROSION (%)
21.06%
MSRP/MAP ($)
$35.99
The product hit a low of $28.41, following a peak of $35.99 during the tracking period. Compared to its MSRP of $35.99, the floor price reflects a severe variance of 21.06% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $28.41 −$7.58 below MSRP | 24d (100%) | 21.06% |
3PCozy Farm | New | $65.39 +$29.40 above MSRP | 0d (0%) | -81.69% |
2PAmazon Resale | New | $26.99 −$9.00 below MSRP | 0d (0%) | 25.01% |
The Buy Box for Orgain Organic Nutritional Shake, Vanilla Bean - Meal Replacement, 16g Protein, 20 Vitamins & Minerals, Gluten Free, Soy Free, Kosher, Non-GMO, 11 Ounce, 12 Count (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $28.41 and $35.99, largely stable over the period. It entered the period already $7.58 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 3 on 09/07, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$7.58
Severe erosion — floor is $7.58 (21.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $28.41, and 3P interference is minimal.
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