Categories/Protein & Energy Drinks/Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)
at risk

Buy-box price is 25.0% below MSRP and a 1P seller controls the listing

Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Orgain·
ID B00JTX7SHC

The Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12) was tracked for 30 day(s). During this period, the Buy Box price ranged from $24.74 to $32.99 against an MSRP/MAP of $32.99. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$24.74

MAX PRICE ($)

$32.99

AVG PRICE ($)

$31.68

EROSION (%)

25.01%

MSRP/MAP ($)

$32.99

Price erosion from MSRP
Severe25.01% below MSRP
MinimalModerateSevere

The product hit a low of $24.74, following a peak of $32.99 during the tracking period. Compared to its MSRP of $32.99, the floor price reflects a severe variance of 25.01% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$30.34
−$2.65 below MSRP
30d (100%)
8.03%
3PThe Online Grocery Store
New
$47.24
+$14.25 above MSRP
0d (0%)
-43.19%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $32.99
Peak seller pressure2 sellers on Oct 1Highest count during tracking window
Price impact at peak$0.00$32.99 → $32.99
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price declined from $32.99 to $30.34 — a $2.65 drop over 30 days. Price opened right at MSRP ($32.99). Seller count peaked at 2 on 10/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

at risk
Price Erosion

$8.25

Severe25.0% below MSRP

Severe erosion — floor is $8.25 (25.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

1 3P Seller

Controlled1 exited

3P activity is limited to 1 seller — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $30.34, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.74, which is 25.0% below MSRP ($32.99).

2

Escalate directly with Amazon — The lowest price has dropped to $24.74, which is 25.0% below MSRP ($32.99).

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