Categories/Protein & Energy Drinks/Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)
healthy

Buy-box price is 11.1% below MSRP and a 1P seller controls the listing

Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12)

Orgain·
ID B00JTX7SHC

The Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12) was tracked for 31 day(s). During this period, the Buy Box price ranged from $31.99 to $34.83 against an MSRP/MAP of $35.99. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$31.99

MAX PRICE ($)

$34.83

AVG PRICE ($)

$32.39

EROSION (%)

11.11%

MSRP/MAP ($)

$35.99

Price erosion from MSRP
Moderate11.11% below MSRP
MinimalModerateSevere

The product hit a low of $31.99, following a peak of $34.83 during the tracking period. Compared to its MSRP of $35.99, the floor price reflects a moderate variance of 11.11% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$33.04
−$2.95 below MSRP
31d (100%)
8.20%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Orgain Organic Nutritional Vegan Protein Shake, Vanilla Bean - 16g Plant Based Protein, Meal Replacement, 21 Vitamins & Minerals, Fruits & Vegetables, Gluten Free, Non-GMO, 11 Fl Oz (Pack of 12) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $35.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$3.15$35.99 → $32.84
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $31.99 and $34.83, largely stable over the period. It entered the period already $3.15 below MSRP ($35.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$4.00

Significant11.1% below MSRP

Significant erosion — floor is $4.00 (11.1%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $33.04, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $31.99, which is 11.1% below MSRP ($35.99).

2

Escalate directly with Amazon — The lowest price has dropped to $31.99, which is 11.1% below MSRP ($35.99).

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