Buy-box price is 31.4% below MSRP and a 1P seller controls the listing
The Orgain Organic Simple Vegan Protein Powder, Chocolate - 20g Plant Based Protein, Made with less Ingredients, No Artificial Sweeteners, Gluten Free, No Dairy or Lactose, 1.25 lb (Packaging May Vary) was tracked for 30 day(s). During this period, the Buy Box price ranged from $23.99 to $34.99 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$23.99
MAX PRICE ($)
$34.99
AVG PRICE ($)
$29.12
EROSION (%)
31.44%
MSRP/MAP ($)
$34.99
The product hit a low of $23.99, following a peak of $34.99 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a severe variance of 31.44% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.98 −$7.01 below MSRP | 30d (100%) | 20.03% |
3PWholeFoodsMarketUFG | New | $27.99 −$7.00 below MSRP | 0d (0%) | 20.01% |
3PEva Group LLC | New | $28.63 −$6.36 below MSRP | 0d (0%) | 18.18% |
3PWFMOA_Park-Lane_PKL_10239 | New | $31.99 −$3.00 below MSRP | 0d (0%) | 8.57% |
3PWFMOA_Rogers_ROG_10820 | New | $27.99 −$7.00 below MSRP | 0d (0%) | 20.01% |
The Buy Box for Orgain Organic Simple Vegan Protein Powder, Chocolate - 20g Plant Based Protein, Made with less Ingredients, No Artificial Sweeteners, Gluten Free, No Dairy or Lactose, 1.25 lb (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $34.99 to $27.98 — a $7.01 drop over 30 days. Price opened right at MSRP ($34.99). Seller count peaked at 3 on 10/13 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
1 new 3P seller entered below MAP — immediate pricing pressure risk.
2 3P sellers exited the listing — channel cleanup signal.
Key Findings
critical$11.00
Severe erosion — floor is $11.00 (31.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $27.98, and 3P interference is minimal.
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