Buy-box price is 25.6% below MSRP and a 1P seller controls the listing
The Orgain Organic Simple Vegan Protein Powder, Chocolate - 20g Plant Based Protein, Made with less Ingredients, No Artificial Sweeteners, Gluten Free, No Dairy or Lactose, 1.25 lb (Packaging May Vary) was tracked for 24 day(s). During this period, the Buy Box price ranged from $26.03 to $34.99 against an MSRP/MAP of $34.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$26.03
MAX PRICE ($)
$34.99
AVG PRICE ($)
$33.12
EROSION (%)
25.61%
MSRP/MAP ($)
$34.99
The product hit a low of $26.03, following a peak of $34.99 during the tracking period. Compared to its MSRP of $34.99, the floor price reflects a severe variance of 25.61% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $34.99 at MSRP | 24d (100%) | 0.00% |
3PEva Group LLC | New | $29.00 −$5.99 below MSRP | 0d (0%) | 17.12% |
3PWholeFoodsMarketUFG | New | $34.99 at MSRP | 0d (0%) | 0.00% |
The Buy Box for Orgain Organic Simple Vegan Protein Powder, Chocolate - 20g Plant Based Protein, Made with less Ingredients, No Artificial Sweeteners, Gluten Free, No Dairy or Lactose, 1.25 lb (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $26.03 before recovering to $34.99. It entered the period already $8.96 below MSRP ($34.99), before any crowding pressure arrived. Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$8.96
Severe erosion — floor is $8.96 (25.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $34.99, and 3P interference is minimal.
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