Buy-box price is 7.5% below MSRP and a 1P seller controls the listing

The Orgain Organic Simple Vegan Protein Powder, Chocolate - 20g Plant Based Protein, Made with less Ingredients, No Artificial Sweeteners, Gluten Free, No Dairy or Lactose, 1.25 lb (Packaging May Vary) was tracked for 31 day(s). During this period, the Buy Box price ranged from $25.88 to $27.98 against an MSRP/MAP of $27.98. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$25.88
MAX PRICE ($)
$27.98
AVG PRICE ($)
$27.91
EROSION (%)
7.51%
MSRP/MAP ($)
$27.98
The product hit a low of $25.88, following a peak of $27.98 during the tracking period. Compared to its MSRP of $27.98, the floor price reflects a minimal variance of 7.51% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.98 at MSRP | 31d (100%) | 0.00% |
3PWholeFoodsMarketUFG | New | $34.99 +$7.01 above MSRP | 0d (0%) | -25.05% |
The Buy Box for Orgain Organic Simple Vegan Protein Powder, Chocolate - 20g Plant Based Protein, Made with less Ingredients, No Artificial Sweeteners, Gluten Free, No Dairy or Lactose, 1.25 lb (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price fell to a floor of $25.88 before recovering to $27.98. It entered the period already $2.10 below MSRP ($27.98), before any crowding pressure arrived. Seller count peaked at 2 on 07/30 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
No sellers exited in recent period
$2.10
Moderate erosion — floor price is $2.10 (7.5%) below MSRP and slipping.
1 3P Seller
3P activity is limited to 1 seller — controlled with 1 new entrant recently.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $27.98, and 3P interference is minimal.
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