Categories/Protein & Energy Drinks/Orgain Organic Vegan Protein Powder, Vanilla Bean - 21g Plant Protein, 6g Prebiotic Fiber, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb (Packaging May Vary)
at risk

Buy-box price is 23.1% below MSRP and a 1P seller controls the listing

Orgain Organic Vegan Protein Powder, Vanilla Bean - 21g Plant Protein, 6g Prebiotic Fiber, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb (Packaging May Vary)

Orgain Organic Vegan Protein Powder, Vanilla Bean - 21g Plant Protein, 6g Prebiotic Fiber, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb (Packaging May Vary)

Orgain·
ID B00J074W7Q

The Orgain Organic Vegan Protein Powder, Vanilla Bean - 21g Plant Protein, 6g Prebiotic Fiber, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb (Packaging May Vary) was tracked for 30 day(s). During this period, the Buy Box price ranged from $24.59 to $31.98 against an MSRP/MAP of $31.98. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$24.59

MAX PRICE ($)

$31.98

AVG PRICE ($)

$29.49

EROSION (%)

23.11%

MSRP/MAP ($)

$31.98

Price erosion from MSRP
Severe23.11% below MSRP
MinimalModerateSevere

The product hit a low of $24.59, following a peak of $31.98 during the tracking period. Compared to its MSRP of $31.98, the floor price reflects a severe variance of 23.11% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share2P · 1 seller, 0% share3P · 9 sellers, 0% share
Sellers won
1 of 11tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$29.59
−$2.39 below MSRP
30d (100%)
7.47%
3PAmazonFresh
New
$29.59
−$2.39 below MSRP
0d (0%)
7.47%
3PVICIFY
New
$44.50
+$12.52 above MSRP
0d (0%)
-39.15%
3PWhole Foods Market
New
$31.99
+$0.01 above MSRP
0d (0%)
-0.03%
3PCozy Farm
New
$56.59
+$24.61 above MSRP
0d (0%)
-76.95%
3PBest Deal 4less
New
$45.00
+$13.02 above MSRP
0d (0%)
-40.71%
3PEva Group LLC
New
$33.65
+$1.67 above MSRP
0d (0%)
-5.22%
3PWFMOA_Rogers_ROG_10820
New
$31.99
+$0.01 above MSRP
0d (0%)
-0.03%
3PWholeFoodsMarketUFG
New
$31.99
+$0.01 above MSRP
0d (0%)
-0.03%
2PVICIFY
New
$44.99
+$13.01 above MSRP
0d (0%)
-40.68%
3PWFMOA_Park-Lane_PKL_10239
New
$31.99
+$0.01 above MSRP
0d (0%)
-0.03%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Orgain Organic Vegan Protein Powder, Vanilla Bean - 21g Plant Protein, 6g Prebiotic Fiber, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb (Packaging May Vary) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 11 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $31.98
Peak seller pressure7 sellers on Oct 28Highest count during tracking window
Price impact at peak$0.00$28.97 → $28.97
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +3 net

Buy-box price stayed between $24.59 and $31.98, largely stable over the period. It entered the period already $3.01 below MSRP ($31.98), before any crowding pressure arrived. Seller count peaked at 7 on 10/28 — adding +3 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period

3 3P sellers exited the listing — channel cleanup signal.

3 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (3)
Persistent (8)

Key Findings

at risk
Price Erosion

$7.39

Severe23.1% below MSRP

Severe erosion — floor is $7.39 (23.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

9 3P Sellers

Swarming3 exited

9 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $29.59, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $24.59, which is 23.1% below MSRP ($31.98).

2

Audit distribution channels — 9 active 3P sellers detected, indicating widespread distribution issues.

3

Escalate directly with Amazon — The lowest price has dropped to $24.59, which is 23.1% below MSRP ($31.98).

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