Buy-box price is 23.3% below MSRP and a 1P seller controls the listing
The OWYN Only What You Need Plant Based Protein Shake, Dark Chocolate, 20g Vegan Protein from Organic Pumpkin seed, Flax, Pea Blend, Omega-3, Prebiotic supplements, Gluten and Soy-Free, (12 Pack) was tracked for 31 day(s). During this period, the Buy Box price ranged from $29.69 to $38.71 against an MSRP/MAP of $38.71. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$29.69
MAX PRICE ($)
$38.71
AVG PRICE ($)
$36.99
EROSION (%)
23.30%
MSRP/MAP ($)
$38.71
The product hit a low of $29.69, following a peak of $38.71 during the tracking period. Compared to its MSRP of $38.71, the floor price reflects a severe variance of 23.30% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $36.94 −$1.77 below MSRP | 31d (100%) | 4.57% |
3PSALTIZA | New | $71.70 +$32.99 above MSRP | 0d (0%) | -85.22% |
3PEternity Essentials | New | $51.50 +$12.79 above MSRP | 0d (0%) | -33.04% |
3PNatural Nutrient | New | $63.08 +$24.37 above MSRP | 0d (0%) | -62.96% |
3PDesignwaves | New | $63.85 +$25.14 above MSRP | 0d (0%) | -64.94% |
The Buy Box for OWYN Only What You Need Plant Based Protein Shake, Dark Chocolate, 20g Vegan Protein from Organic Pumpkin seed, Flax, Pea Blend, Omega-3, Prebiotic supplements, Gluten and Soy-Free, (12 Pack) is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $29.69 and $38.71, largely stable over the period. Price opened right at MSRP ($38.71). Seller count peaked at 5 on 10/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$9.02
Severe erosion — floor is $9.02 (23.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $36.94, and 3P interference is minimal.
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