Buy-box price is 22.0% below MSRP and a 1P seller controls the listing
The OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake, 32g Protein, 0g Sugar, High Protein, Dairy Free, Gluten Free, Plant Based Protein Drink, 12 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $39.00 to $49.99 against an MSRP/MAP of $49.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$39.00
MAX PRICE ($)
$49.99
AVG PRICE ($)
$48.93
EROSION (%)
21.98%
MSRP/MAP ($)
$49.99
The product hit a low of $39.00, following a peak of $49.99 during the tracking period. Compared to its MSRP of $49.99, the floor price reflects a severe variance of 21.98% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $49.99 at MSRP | 31d (100%) | 0.00% |
3PSALTIZA | New | $59.10 +$9.11 above MSRP | 0d (0%) | -18.22% |
3PEternity Essentials | New | $54.62 +$4.63 above MSRP | 0d (0%) | -9.26% |
3PMavenGroup | New | $49.95 −$0.04 below MSRP | 0d (0%) | 0.08% |
3PTop shelf Goods | New | $44.89 −$5.10 below MSRP | 0d (0%) | 10.20% |
The Buy Box for OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake, 32g Protein, 0g Sugar, High Protein, Dairy Free, Gluten Free, Plant Based Protein Drink, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $39.00 and $49.99, largely stable over the period. Price opened right at MSRP ($49.99). Seller count peaked at 5 on 07/22 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$10.99
Severe erosion — floor is $10.99 (22.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $49.99, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.