Buy-box price is 8.0% below MSRP and a 1P seller controls the listing
The OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake, 32g Protein, 0g Sugar, High Protein, Dairy Free, Gluten Free, Plant Based Protein Drink, 12 Count was tracked for 24 day(s). During this period, the Buy Box price ranged from $45.99 to $49.99 against an MSRP/MAP of $49.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$45.99
MAX PRICE ($)
$49.99
AVG PRICE ($)
$49.82
EROSION (%)
8.00%
MSRP/MAP ($)
$49.99
The product hit a low of $45.99, following a peak of $49.99 during the tracking period. Compared to its MSRP of $49.99, the floor price reflects a minimal variance of 8.00% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $49.99 at MSRP | 23d (96%) | 0.00% |
3PKP WORLD 1 | New | $45.99 −$4.00 below MSRP | 1d (4%) | 8.00% |
3PEternity Essentials | New | $53.64 +$3.65 above MSRP | 0d (0%) | -7.30% |
3PAtmada | New | $79.99 +$30.00 above MSRP | 0d (0%) | -60.01% |
3PSALTIZA | New | $88.65 +$38.66 above MSRP | 0d (0%) | -77.34% |
3PMavenGroup | New | $49.95 −$0.04 below MSRP | 0d (0%) | 0.08% |
The Buy Box for OWYN Only What You Need Pro Elite Chocolate Flavored Protein Shake, 32g Protein, 0g Sugar, High Protein, Dairy Free, Gluten Free, Plant Based Protein Drink, 12 Count is primarily held by Amazon.com (1P) with a 96% share, winning the Buy Box for 23 out of 24 tracked days. Only 2 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $45.99 and $49.99, largely stable over the period. Price opened right at MSRP ($49.99). Seller count peaked at 5 on 09/17 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$4.00
Moderate erosion — floor price is $4.00 (8.0%) below MSRP and slipping.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 23 wins at $49.99, and 3P interference is minimal.
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