Categories/Protein & Energy Drinks/Pioneer Pastures - High Protein A2 Milkshakes - Chocolate - A2 Nutritional Milk, 30g Protein, 2g Sugar, No Artificial Sweeteners, No Seed Oils - All-Natural, Breakfast Shake, Meal Replacement, Workout - 11oz, 12 Pack
healthy

Buy-box price is 8.9% below MSRP and a 1P seller controls the listing

Pioneer Pastures - High Protein A2 Milkshakes - Chocolate - A2 Nutritional Milk, 30g Protein, 2g Sugar, No Artificial Sweeteners, No Seed Oils - All-Natural, Breakfast Shake, Meal Replacement, Workout - 11oz, 12 Pack

Pioneer Pastures - High Protein A2 Milkshakes - Chocolate - A2 Nutritional Milk, 30g Protein, 2g Sugar, No Artificial Sweeteners, No Seed Oils - All-Natural, Breakfast Shake, Meal Replacement, Workout - 11oz, 12 Pack

Pioneer Pastures Inc·
ID B0F4TVLFVZ

The Pioneer Pastures - High Protein A2 Milkshakes - Chocolate - A2 Nutritional Milk, 30g Protein, 2g Sugar, No Artificial Sweeteners, No Seed Oils - All-Natural, Breakfast Shake, Meal Replacement, Workout - 11oz, 12 Pack was tracked for 24 day(s). During this period, the Buy Box price was $38.97 against an MSRP/MAP of $42.79. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$38.97

MAX PRICE ($)

$38.97

AVG PRICE ($)

$38.97

EROSION (%)

8.93%

MSRP/MAP ($)

$42.79

Price erosion from MSRP
Minimal8.93% below MSRP
MinimalModerateSevere

The product held steady at $38.97 throughout the tracking period. Compared to its MSRP of $42.79, the floor price reflects a minimal variance of 8.93% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

54%1P
1P · 1 seller, 54% share2P · 1 seller, 33% share
Sellers won
2 of 2tracked sellers
Changed hands
3 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
N/A
at MSRP
13d (54%)
N/A
2PPioneer Pastures Inc
New
$38.97
−$3.82 below MSRP
8d (33%)
8.93%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Pioneer Pastures - High Protein A2 Milkshakes - Chocolate - A2 Nutritional Milk, 30g Protein, 2g Sugar, No Artificial Sweeteners, No Seed Oils - All-Natural, Breakfast Shake, Meal Replacement, Workout - 11oz, 12 Pack is primarily held by Amazon.com (1P) with a 62% share, winning the Buy Box for 13 out of 24 tracked days. All 2 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $42.79
Peak seller pressure1 seller on Sep 7Highest count during tracking window
Price impact at peak−$42.79$42.79 → $0.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $0.00 and $38.97, largely stable over the period. It entered the period already $42.79 below MSRP ($42.79), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (1)

Key Findings

healthy
Price Erosion

$3.82

Moderate8.9% below MSRP

Moderate erosion — floor price is $3.82 (8.9%) below MSRP and slipping.

Seller Activity

Clean Channel

Clean1 exited

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 13 wins

Buy-box is controlled — Amazon.com (1P) leads with 13 wins, and 3P interference is minimal.

Recommended Actions
1

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 8.9% below MSRP ($42.79).

2

Review MAP compliance — The lowest price has dropped to $38.97, which is 8.9% below MSRP ($42.79).

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