Buy-box price is 27.2% below MSRP and a 2P seller controls the listing
The Pioneer Pastures - High Protein A2 Milkshakes - Chocolate - A2 Nutritional Milk, 30g Protein, 2g Sugar, No Artificial Sweeteners, No Seed Oils - All-Natural, Breakfast Shake, Meal Replacement, Workout - 11oz, 12 Pack was tracked for 30 day(s). During this period, the Buy Box price ranged from $31.17 to $38.97 against an MSRP/MAP of $42.79. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$31.17
MAX PRICE ($)
$38.97
AVG PRICE ($)
$38.29
EROSION (%)
27.16%
MSRP/MAP ($)
$42.79
The product hit a low of $31.17, following a peak of $38.97 during the tracking period. Compared to its MSRP of $42.79, the floor price reflects a severe variance of 27.16% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
2PPioneer Pastures Inc· Top | New | $38.97 −$3.82 below MSRP | 23d (77%) | 8.93% |
The Buy Box for Pioneer Pastures - High Protein A2 Milkshakes - Chocolate - A2 Nutritional Milk, 30g Protein, 2g Sugar, No Artificial Sweeteners, No Seed Oils - All-Natural, Breakfast Shake, Meal Replacement, Workout - 11oz, 12 Pack is primarily held by Pioneer Pastures Inc (2P) with a 100% share, winning the Buy Box for 23 out of 30 tracked days.
Seller density vs. price erosion
Buy-box price stayed between $31.17 and $38.97, largely stable over the period. It entered the period already $3.82 below MSRP ($42.79), before any crowding pressure arrived. Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$11.62
Severe erosion — floor is $11.62 (27.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
Clean Channel
No 3P sellers detected — the channel is clean.
Pioneer Pastures Inc
Buy-box is controlled — Pioneer Pastures Inc (2P) leads with 23 wins at $38.97, and 3P interference is minimal.
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