Categories/Protein & Energy Drinks/Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle
healthy

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle

Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle

Premier Protein·
ID B0FQ8RJN8S

The Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle was tracked for 31 day(s). During this period, the Buy Box price was $31.98 against an MSRP/MAP of $31.98. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$31.98

MAX PRICE ($)

$31.98

AVG PRICE ($)

$31.98

EROSION (%)

0.00%

MSRP/MAP ($)

$31.98

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $31.98 throughout the tracking period. The floor price held at or above its MSRP of $31.98, showing no erosion during the period.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

97%1P
1P · 1 seller, 97% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$31.98
at MSRP
30d (97%)
0.00%
3PLone$tar Deal
New
$59.99
+$28.01 above MSRP
0d (0%)
-87.59%
3PStar Mart Inc
New
$47.75
+$15.77 above MSRP
0d (0%)
-49.31%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $31.98
Peak seller pressure3 sellers on Jul 11Highest count during tracking window
Price impact at peak$0.00$31.98 → $31.98
Price trendRecoveringBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price held flat at $31.98 throughout the tracking period. Price opened right at MSRP ($31.98). Seller count peaked at 3 on 07/11 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

healthy
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

Controlled1P · 30 wins

Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $31.98, and 3P interference is minimal.

Recommended Actions
1

Channel health is stable — maintain current monitoring cadence and review pricing quarterly.

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