Buy-box price is 21.6% below MSRP and a 1P seller controls the listing
The Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle was tracked for 24 day(s). During this period, the Buy Box price ranged from $25.06 to $31.98 against an MSRP/MAP of $31.98. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$25.06
MAX PRICE ($)
$31.98
AVG PRICE ($)
$30.54
EROSION (%)
21.64%
MSRP/MAP ($)
$31.98
The product hit a low of $25.06, following a peak of $31.98 during the tracking period. Compared to its MSRP of $31.98, the floor price reflects a severe variance of 21.64% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $25.06 −$6.92 below MSRP | 24d (100%) | 21.64% |
3PLone$tar Deal | New | $59.99 +$28.01 above MSRP | 0d (0%) | -87.59% |
3PStar Mart Inc | New | $44.99 +$13.01 above MSRP | 0d (0%) | -40.68% |
The Buy Box for Premier Protein Coffehouse Caramel Macchiato Protein Shake with Caffeine for Energy – 30g Protein, No Added Sugar, 24 Vitamins & Minerals, 11.5 fl oz, 12 Pack, Gluten Free, Bottle is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $31.98 to $25.06 — a $6.92 drop over 24 days. Price opened right at MSRP ($31.98). Seller count peaked at 3 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$6.92
Severe erosion — floor is $6.92 (21.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $25.06, and 3P interference is minimal.
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