Buy-box price is 26.4% below MSRP and a 1P seller controls the listing
The Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $22.37 to $30.39 against an MSRP/MAP of $30.39. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$22.37
MAX PRICE ($)
$30.39
AVG PRICE ($)
$24.42
EROSION (%)
26.39%
MSRP/MAP ($)
$30.39
The product hit a low of $22.37, following a peak of $30.39 during the tracking period. Compared to its MSRP of $30.39, the floor price reflects a severe variance of 26.39% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $24.25 −$6.14 below MSRP | 31d (100%) | 20.20% |
3PGreenHaven Supplies | New | $52.05 +$21.66 above MSRP | 0d (0%) | -71.27% |
3PZK-INC | New | $52.99 +$22.60 above MSRP | 0d (0%) | -74.37% |
3PLone$tar Deal | New | $54.20 +$23.81 above MSRP | 0d (0%) | -78.35% |
The Buy Box for Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $30.39 to $24.25 — a $6.14 drop over 31 days. Price opened right at MSRP ($30.39). Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$8.02
Severe erosion — floor is $8.02 (26.4%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.25, and 3P interference is minimal.
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