Buy-box price is 13.2% below MSRP and a 1P seller controls the listing

The Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count was tracked for 24 day(s). During this period, the Buy Box price ranged from $27.78 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$27.78
MAX PRICE ($)
$31.99
AVG PRICE ($)
$29.49
EROSION (%)
13.16%
MSRP/MAP ($)
$31.99
The product hit a low of $27.78, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the floor price reflects a moderate variance of 13.16% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.78 −$4.21 below MSRP | 24d (100%) | 13.16% |
3PGreenHaven Supplies | New | $50.05 +$18.06 above MSRP | 0d (0%) | -56.46% |
The Buy Box for Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Buy-box price declined from $31.99 to $27.78 — a $4.21 drop over 24 days. Price opened right at MSRP ($31.99). Seller count peaked at 2 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
$4.21
Significant erosion — floor is $4.21 (13.2%) below MSRP; the pricing anchor is under real pressure.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $27.78, and 3P interference is minimal.
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