Buy-box price is 46.0% below MSRP and a 1P seller controls the listing
The Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $17.28 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$17.28
MAX PRICE ($)
$31.99
AVG PRICE ($)
$26.55
EROSION (%)
45.98%
MSRP/MAP ($)
$31.99
The product hit a low of $17.28, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the floor price reflects a severe variance of 45.98% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.78 −$4.21 below MSRP | 31d (100%) | 13.16% |
3PGreenHaven Supplies | New | $50.05 +$18.06 above MSRP | 0d (0%) | -56.46% |
The Buy Box for Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake, Chocolate, 20g Protein, 5g Sugar, 11.5 Fl oz, 12 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $17.28 and $31.99, largely stable over the period. It entered the period already $4.21 below MSRP ($31.99), before any crowding pressure arrived. Seller count peaked at 2 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$14.71
Severe erosion — floor is $14.71 (46.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $27.78, and 3P interference is minimal.
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