Categories/Protein & Energy Drinks/Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack
at risk

Buy-box price is 20.0% below MSRP and a 1P seller controls the listing

Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack

Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack

Premier Protein·
ID B08Y73HJF4

The Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $22.38 to $26.49 against an MSRP/MAP of $27.98. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$22.38

MAX PRICE ($)

$26.49

AVG PRICE ($)

$26.22

EROSION (%)

20.01%

MSRP/MAP ($)

$27.98

Price erosion from MSRP
Severe20.01% below MSRP
MinimalModerateSevere

The product hit a low of $22.38, following a peak of $26.49 during the tracking period. Compared to its MSRP of $27.98, the floor price reflects a severe variance of 20.01% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$26.49
−$1.49 below MSRP
31d (100%)
5.33%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $27.98
Peak seller pressure1 seller on Oct 1Highest count during tracking window
Price impact at peak−$1.49$27.98 → $26.49
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $22.38 and $26.49, largely stable over the period. It entered the period already $1.49 below MSRP ($27.98), before any crowding pressure arrived. Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

at risk
Price Erosion

$5.60

Severe20.0% below MSRP

Severe erosion — floor is $5.60 (20.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $26.49, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $22.38, which is 20.0% below MSRP ($27.98).

2

Escalate directly with Amazon — The lowest price has dropped to $22.38, which is 20.0% below MSRP ($27.98).

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