Buy-box price is 5.3% below MSRP and a 1P seller controls the listing

The Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack was tracked for 24 day(s). During this period, the Buy Box price was $26.49 against an MSRP/MAP of $27.98. The product's pricing health is currently flagged as healthy.
FLOOR PRICE ($)
$26.49
MAX PRICE ($)
$26.49
AVG PRICE ($)
$26.49
EROSION (%)
5.33%
MSRP/MAP ($)
$27.98
The product held steady at $26.49 throughout the tracking period. Compared to its MSRP of $27.98, the floor price reflects a minimal variance of 5.33% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $26.49 −$1.49 below MSRP | 24d (100%) | 5.33% |
The Buy Box for Premier Protein Shake, 8 Flavor Variety Pack, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 8 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days.
Buy-box price held flat at $26.49 throughout the tracking period. It entered the period already $1.49 below MSRP ($27.98), before any crowding pressure arrived. Seller count peaked at 1 on 09/07 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
$1.49
Moderate erosion — floor price is $1.49 (5.3%) below MSRP and slipping.
Clean Channel
No 3P sellers detected — the channel is clean.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $26.49, and 3P interference is minimal.
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