Buy-box price is 10.4% below MSRP and a 1P seller controls the listing
The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack was tracked for 24 day(s). During this period, the Buy Box price was $23.97 against an MSRP/MAP of $26.74. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$23.97
MAX PRICE ($)
$23.97
AVG PRICE ($)
$23.97
EROSION (%)
10.36%
MSRP/MAP ($)
$26.74
The product held steady at $23.97 throughout the tracking period. Compared to its MSRP of $26.74, the floor price reflects a moderate variance of 10.36% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $23.97 −$2.77 below MSRP | 24d (100%) | 10.36% |
3PCool Sea | New | $34.99 +$8.25 above MSRP | 0d (0%) | -30.85% |
3PAlabama Online Wholesale | New | $44.99 +$18.25 above MSRP | 0d (0%) | -68.25% |
3PZK-INC | New | $48.99 +$22.25 above MSRP | 0d (0%) | -83.21% |
3PGreenHaven Supplies | New | $45.50 +$18.76 above MSRP | 0d (0%) | -70.16% |
The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $23.97 throughout the tracking period. It entered the period already $2.77 below MSRP ($26.74), before any crowding pressure arrived. Seller count peaked at 5 on 09/09 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$2.77
Significant erosion — floor is $2.77 (10.4%) below MSRP; the pricing anchor is under real pressure.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $23.97, and 3P interference is minimal.
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