Buy-box price is 10.4% below MSRP and a 1P seller controls the listing
The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack was tracked for 29 day(s). During this period, the Buy Box price ranged from $23.97 to $25.24 against an MSRP/MAP of $26.74. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$23.97
MAX PRICE ($)
$25.24
AVG PRICE ($)
$24.31
EROSION (%)
10.36%
MSRP/MAP ($)
$26.74
The product hit a low of $23.97, following a peak of $25.24 during the tracking period. Compared to its MSRP of $26.74, the floor price reflects a moderate variance of 10.36% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $23.97 −$2.77 below MSRP | 29d (100%) | 10.36% |
3PGreenHaven Supplies | New | $45.50 +$18.76 above MSRP | 0d (0%) | -70.16% |
3PZK-INC | New | $52.00 +$25.26 above MSRP | 0d (0%) | -94.47% |
3PAlabama Online Wholesale | New | $44.99 +$18.25 above MSRP | 0d (0%) | -68.25% |
The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $23.97 and $25.24, largely stable over the period. It entered the period already $1.57 below MSRP ($26.74), before any crowding pressure arrived. Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 29-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$2.77
Significant erosion — floor is $2.77 (10.4%) below MSRP; the pricing anchor is under real pressure.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $23.97, and 3P interference is minimal.
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