Buy-box price is 10.4% below MSRP and a 1P seller controls the listing
The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.97 to $26.74 against an MSRP/MAP of $26.74. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$23.97
MAX PRICE ($)
$26.74
AVG PRICE ($)
$24.82
EROSION (%)
10.36%
MSRP/MAP ($)
$26.74
The product hit a low of $23.97, following a peak of $26.74 during the tracking period. Compared to its MSRP of $26.74, the floor price reflects a moderate variance of 10.36% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $26.49 −$0.25 below MSRP | 31d (100%) | 0.93% |
3PGreenHaven Supplies | New | $45.50 +$18.76 above MSRP | 0d (0%) | -70.16% |
3PCool Sea | New | $34.99 +$8.25 above MSRP | 0d (0%) | -30.85% |
3PZK-INC | New | $46.60 +$19.86 above MSRP | 0d (0%) | -74.27% |
3PAlabama Online Wholesale | New | $44.99 +$18.25 above MSRP | 0d (0%) | -68.25% |
The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $23.97 before recovering to $26.49. It entered the period already $2.77 below MSRP ($26.74), before any crowding pressure arrived. Seller count peaked at 5 on 10/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$2.77
Significant erosion — floor is $2.77 (10.4%) below MSRP; the pricing anchor is under real pressure.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $26.49, and 3P interference is minimal.
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