Buy-box price is 9.6% below MSRP and a 1P seller controls the listing
The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $28.92 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$28.92
MAX PRICE ($)
$31.99
AVG PRICE ($)
$29.98
EROSION (%)
9.60%
MSRP/MAP ($)
$31.99
The product hit a low of $28.92, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the floor price reflects a minimal variance of 9.60% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $28.92 −$3.07 below MSRP | 31d (100%) | 9.60% |
3PSHOP-ALL-AZ | New | $45.85 +$13.86 above MSRP | 0d (0%) | -43.33% |
3PCool Sea | New | $34.99 +$3.00 above MSRP | 0d (0%) | -9.38% |
3PZK-INC | New | $51.00 +$19.01 above MSRP | 0d (0%) | -59.42% |
3PLone$tar Deal | New | $55.99 +$24.00 above MSRP | 0d (0%) | -75.02% |
3PAlabama Online Wholesale | New | $49.41 +$17.42 above MSRP | 0d (0%) | -54.45% |
3PLale Products | New | $48.48 +$16.49 above MSRP | 0d (0%) | -51.55% |
The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $31.98 to $28.92 — a $3.06 drop over 31 days. Price opened right at MSRP ($31.99). Seller count peaked at 7 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
at risk$3.07
Moderate erosion — floor price is $3.07 (9.6%) below MSRP and slipping.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $28.92, and 3P interference is minimal.
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