Buy-box price is 16.5% below MSRP and a 1P seller controls the listing
The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack was tracked for 24 day(s). During this period, the Buy Box price ranged from $26.70 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$26.70
MAX PRICE ($)
$31.99
AVG PRICE ($)
$29.27
EROSION (%)
16.54%
MSRP/MAP ($)
$31.99
The product hit a low of $26.70, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the floor price reflects a moderate variance of 16.54% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $29.64 −$2.35 below MSRP | 24d (100%) | 7.35% |
3PCool Sea | New | $34.99 +$3.00 above MSRP | 0d (0%) | -9.38% |
3PAlabama Online Wholesale | New | $53.39 +$21.40 above MSRP | 0d (0%) | -66.90% |
3PSHOP-ALL-AZ | New | $45.85 +$13.86 above MSRP | 0d (0%) | -43.33% |
3PZK-INC | New | $51.00 +$19.01 above MSRP | 0d (0%) | -59.42% |
3PLale Products | New | $48.48 +$16.49 above MSRP | 0d (0%) | -51.55% |
3PLone$tar Deal | New | $55.99 +$24.00 above MSRP | 0d (0%) | -75.02% |
The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $26.70 before recovering to $29.64. It entered the period already $5.29 below MSRP ($31.99), before any crowding pressure arrived. Seller count peaked at 7 on 09/09 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
at risk$5.29
Significant erosion — floor is $5.29 (16.5%) below MSRP; the pricing anchor is under real pressure.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $29.64, and 3P interference is minimal.
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