Buy-box price is 53.7% below MSRP and a 1P seller controls the listing
The Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $14.82 to $31.99 against an MSRP/MAP of $31.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$14.82
MAX PRICE ($)
$31.99
AVG PRICE ($)
$24.10
EROSION (%)
53.67%
MSRP/MAP ($)
$31.99
The product hit a low of $14.82, following a peak of $31.99 during the tracking period. Compared to its MSRP of $31.99, the floor price reflects a severe variance of 53.67% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $19.99 −$12.00 below MSRP | 31d (100%) | 37.51% |
3PSHOP-ALL-AZ | New | $45.85 +$13.86 above MSRP | 0d (0%) | -43.33% |
3PZK-INC | New | $45.00 +$13.01 above MSRP | 0d (0%) | -40.67% |
3PAlabama Online Wholesale | New | $53.39 +$21.40 above MSRP | 0d (0%) | -66.90% |
3PLone$tar Deal | New | $55.99 +$24.00 above MSRP | 0d (0%) | -75.02% |
3PLale Products | New | $53.00 +$21.01 above MSRP | 0d (0%) | -65.68% |
3PCool Sea | New | $34.99 +$3.00 above MSRP | 0d (0%) | -9.38% |
The Buy Box for Premier Protein Shake, Chocolate, 30g Protein, No Added Sugar, 24 Vitamins & Minerals to Support Immune Health, 11.5 fl oz, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $26.70 to $19.99 — a $6.71 drop over 31 days. It entered the period already $5.29 below MSRP ($31.99), before any crowding pressure arrived. Seller count peaked at 7 on 10/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$17.17
Severe erosion — floor is $17.17 (53.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
6 3P Sellers
6 3P sellers are swarming this listing — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $19.99, and 3P interference is minimal.
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