Buy-box price is 5.0% below MSRP and a 3P seller controls the listing
The Protein2o 20g Whey Protein Isolate Protein Powder, 360mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Strawberry Watermelon, 16-Pack was tracked for 30 day(s). During this period, the Buy Box price ranged from $33.39 to $35.14 against an MSRP/MAP of $35.14. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$33.39
MAX PRICE ($)
$35.14
AVG PRICE ($)
$34.27
EROSION (%)
4.98%
MSRP/MAP ($)
$35.14
The product hit a low of $33.39, following a peak of $35.14 during the tracking period. Compared to its MSRP of $35.14, the floor price reflects a minimal variance of 4.98% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
3PProtein2o· Top | New | $33.39 −$1.75 below MSRP | 30d (100%) | 4.98% |
The Buy Box for Protein2o 20g Whey Protein Isolate Protein Powder, 360mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Strawberry Watermelon, 16-Pack is primarily held by Protein2o (3P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.
Seller density vs. price erosion
Buy-box price stayed between $33.39 and $35.14, largely stable over the period. Price opened right at MSRP ($35.14). Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$1.75
Pricing is largely holding — floor sits $1.75 (5.0%) below MSRP, minor drift within an acceptable range.
1 3P Seller
3P activity is limited to 1 seller — controlled.
Protein2o
Protein2o (3P) dominates the buy box with 30 wins at $33.39, 5.0% below MAP.
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