Categories/Protein & Energy Drinks/Protein2o 20g Whey Protein Isolate Protein Powder, 360mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Strawberry Watermelon, 16-Pack
healthy

Buy-box price is 12.0% below MSRP and a 3P seller controls the listing

Protein2o 20g Whey Protein Isolate Protein Powder, 360mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Strawberry Watermelon, 16-Pack

Protein2o 20g Whey Protein Isolate Protein Powder, 360mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Strawberry Watermelon, 16-Pack

Protein2o·
ID 15189865801

The Protein2o 20g Whey Protein Isolate Protein Powder, 360mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Strawberry Watermelon, 16-Pack was tracked for 22 day(s). During this period, the Buy Box price ranged from $32.54 to $36.99 against an MSRP/MAP of $36.99. The product's pricing health is currently flagged as healthy.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$32.54

MAX PRICE ($)

$36.99

AVG PRICE ($)

$35.80

EROSION (%)

12.03%

MSRP/MAP ($)

$36.99

Price erosion from MSRP
Moderate12.03% below MSRP
MinimalModerateSevere

The product hit a low of $32.54, following a peak of $36.99 during the tracking period. Compared to its MSRP of $36.99, the floor price reflects a moderate variance of 12.03% erosion.

Tracking window: Sep 9, 2026 – Sep 30, 2026

Buy box distribution

100%3P
3P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 22 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PProtein2o· Top
New
$32.54
−$4.45 below MSRP
22d (100%)
12.03%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Protein2o 20g Whey Protein Isolate Protein Powder, 360mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Strawberry Watermelon, 16-Pack is primarily held by Protein2o (3P) with a 100% share, winning the Buy Box for 22 out of 22 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $36.99
Peak seller pressure1 seller on Sep 9Highest count during tracking window
Price impact at peak$0.00$36.99 → $36.99
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $36.99 to $32.54 — a $4.45 drop over 22 days. Price opened right at MSRP ($36.99). Seller count peaked at 1 on 09/09 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 22-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$4.45

Significant12.0% below MSRP

Significant erosion — floor is $4.45 (12.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Protein2o

Hijacked3P · 22 wins

Protein2o (3P) dominates the buy box with 22 wins at $32.54, 12.0% below MAP.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $32.54, which is 12.0% below MSRP ($36.99).

2

Escalate directly with Walmart — The lowest price has dropped to $32.54, which is 12.0% below MSRP ($36.99).

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