Categories/Protein & Energy Drinks/Protein2o 20g Whey Protein Isolate Protein Powder, 370mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Orange Mango, 16-Pack
healthy

Buy-box price is 19.5% below MSRP and a 3P seller controls the listing

Protein2o 20g Whey Protein Isolate Protein Powder, 370mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Orange Mango, 16-Pack

Protein2o 20g Whey Protein Isolate Protein Powder, 370mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Orange Mango, 16-Pack

Protein2o·
ID 15163012545

The Protein2o 20g Whey Protein Isolate Protein Powder, 370mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Orange Mango, 16-Pack was tracked for 30 day(s). During this period, the Buy Box price ranged from $29.79 to $36.99 against an MSRP/MAP of $36.99. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$29.79

MAX PRICE ($)

$36.99

AVG PRICE ($)

$30.76

EROSION (%)

19.46%

MSRP/MAP ($)

$36.99

Price erosion from MSRP
Moderate19.46% below MSRP
MinimalModerateSevere

The product hit a low of $29.79, following a peak of $36.99 during the tracking period. Compared to its MSRP of $36.99, the floor price reflects a moderate variance of 19.46% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%3P
3P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
3PProtein2o· Top
New
$29.79
−$7.20 below MSRP
30d (100%)
19.46%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Protein2o 20g Whey Protein Isolate Protein Powder, 370mg of Electrolytes, Vitamins B5 & B6, Sugar Free, Orange Mango, 16-Pack is primarily held by Protein2o (3P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $36.99
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$5.64$36.99 → $31.35
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $29.79 and $36.99, largely stable over the period. It entered the period already $5.64 below MSRP ($36.99), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 30-day tracking period

1 persistent 3P seller actively cutting prices — driving ongoing erosion.

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$7.20

Significant19.5% below MSRP

Significant erosion — floor is $7.20 (19.5%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Protein2o

Hijacked3P · 30 wins

Protein2o (3P) dominates the buy box with 30 wins at $29.79, 19.5% below MAP.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $29.79, which is 19.5% below MSRP ($36.99).

2

Escalate directly with Walmart — The lowest price has dropped to $29.79, which is 19.5% below MSRP ($36.99).

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