Categories/Protein & Energy Drinks/Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack
healthy

Buy-box price is 15.0% below MSRP and a 1P seller controls the listing

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack

Protein2O·
ID B07BBWJY5X

The Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $24.52 to $28.85 against an MSRP/MAP of $28.85. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$24.52

MAX PRICE ($)

$28.85

AVG PRICE ($)

$27.22

EROSION (%)

15.01%

MSRP/MAP ($)

$28.85

Price erosion from MSRP
Moderate15.01% below MSRP
MinimalModerateSevere

The product hit a low of $24.52, following a peak of $28.85 during the tracking period. Compared to its MSRP of $28.85, the floor price reflects a moderate variance of 15.01% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 1 seller, 0% share
Sellers won
1 of 2tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$25.85
−$3.00 below MSRP
31d (100%)
10.40%
3PZK-INC
New
$56.10
+$27.25 above MSRP
0d (0%)
-94.45%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 2 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $28.85
Peak seller pressure2 sellers on Oct 1Highest count during tracking window
Price impact at peak$0.00$28.85 → $28.85
Price trendErodingBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price declined from $28.85 to $25.85 — a $3.00 drop over 31 days. Price opened right at MSRP ($28.85). Seller count peaked at 2 on 10/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (2)

Key Findings

healthy
Price Erosion

$4.33

Significant15.0% below MSRP

Significant erosion — floor is $4.33 (15.0%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

1 3P Seller

ControlledStable

3P activity is limited to 1 seller — controlled.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $25.85, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $24.52, which is 15.0% below MSRP ($28.85).

2

Escalate directly with Amazon — The lowest price has dropped to $24.52, which is 15.0% below MSRP ($28.85).

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