Buy-box price is 3.0% below MSRP and a 1P seller controls the listing
The Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $27.99 to $28.85 against an MSRP/MAP of $28.85. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$27.99
MAX PRICE ($)
$28.85
AVG PRICE ($)
$28.79
EROSION (%)
2.98%
MSRP/MAP ($)
$28.85
The product hit a low of $27.99, following a peak of $28.85 during the tracking period. Compared to its MSRP of $28.85, the floor price reflects a minimal variance of 2.98% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $28.85 at MSRP | 31d (100%) | 0.00% |
3PZK-INC | New | $56.12 +$27.27 above MSRP | 0d (0%) | -94.52% |
3PBusiness Buying | New | $54.98 +$26.13 above MSRP | 0d (0%) | -90.57% |
The Buy Box for Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 15g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Flavor Fusion Variety Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $27.99 throughout the tracking period. It entered the period already $0.86 below MSRP ($28.85), before any crowding pressure arrived. Seller count peaked at 3 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.86
Pricing is largely holding — floor sits $0.86 (3.0%) below MSRP, minor drift within an acceptable range.
2 3P Sellers
3P activity is limited to 2 sellers — controlled, though 1 have since exited.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $28.85, and 3P interference is minimal.
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