Categories/Protein & Energy Drinks/Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon
critical

Buy-box price is 37.1% below MSRP and a 1P seller controls the listing

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon

Protein2O·
ID B0985TJ4HF

The Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon was tracked for 31 day(s). During this period, the Buy Box price ranged from $20.32 to $32.29 against an MSRP/MAP of $32.29. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$20.32

MAX PRICE ($)

$32.29

AVG PRICE ($)

$28.46

EROSION (%)

37.07%

MSRP/MAP ($)

$32.29

Price erosion from MSRP
Severe37.07% below MSRP
MinimalModerateSevere

The product hit a low of $20.32, following a peak of $32.29 during the tracking period. Compared to its MSRP of $32.29, the floor price reflects a severe variance of 37.07% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$32.29
at MSRP
31d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $32.29
Peak seller pressure1 seller on Oct 1Highest count during tracking window
Price impact at peak−$3.27$32.29 → $29.02
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $20.32 before recovering to $32.29. It entered the period already $3.27 below MSRP ($32.29), before any crowding pressure arrived. Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

critical
Price Erosion

$11.97

Severe37.1% below MSRP

Severe erosion — floor is $11.97 (37.1%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $32.29, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $20.32, which is 37.1% below MSRP ($32.29).

2

Escalate directly with Amazon — The lowest price has dropped to $20.32, which is 37.1% below MSRP ($32.29).

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