Categories/Protein & Energy Drinks/Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon
healthy

Buy-box price is 17.8% below MSRP and a 1P seller controls the listing

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon

Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon

Protein2o·
ID B0985TJ4HF

The Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon was tracked for 31 day(s). During this period, the Buy Box price ranged from $23.91 to $29.09 against an MSRP/MAP of $29.09. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Jul 31, 2026

Price Overview

FLOOR PRICE ($)

$23.91

MAX PRICE ($)

$29.09

AVG PRICE ($)

$24.55

EROSION (%)

17.81%

MSRP/MAP ($)

$29.09

Price erosion from MSRP
Moderate17.81% below MSRP
MinimalModerateSevere

The product hit a low of $23.91, following a peak of $29.09 during the tracking period. Compared to its MSRP of $29.09, the floor price reflects a moderate variance of 17.81% erosion.

Tracking window: Jul 1, 2026 – Jul 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 31 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$24.63
−$4.46 below MSRP
31d (100%)
15.33%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein, Vitamins B5, B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $29.09
Peak seller pressure1 seller on Jul 1Highest count during tracking window
Price impact at peak−$5.18$29.09 → $23.91
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $23.91 and $29.09, largely stable over the period. It entered the period already $5.18 below MSRP ($29.09), before any crowding pressure arrived. Seller count peaked at 1 on 07/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$5.18

Significant17.8% below MSRP

Significant erosion — floor is $5.18 (17.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

Amazon.com

Controlled1P · 31 wins

Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $24.63, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $23.91, which is 17.8% below MSRP ($29.09).

2

Escalate directly with Amazon — The lowest price has dropped to $23.91, which is 17.8% below MSRP ($29.09).

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