Buy-box price is 2.5% below MSRP and a 1P seller controls the listing
The Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $24.77 to $25.41 against an MSRP/MAP of $25.41. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$24.77
MAX PRICE ($)
$25.41
AVG PRICE ($)
$25.29
EROSION (%)
2.52%
MSRP/MAP ($)
$25.41
The product hit a low of $24.77, following a peak of $25.41 during the tracking period. Compared to its MSRP of $25.41, the floor price reflects a minimal variance of 2.52% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $25.41 at MSRP | 31d (100%) | 0.00% |
3PGreenHaven Supplies | New | $44.99 +$19.58 above MSRP | 0d (0%) | -77.06% |
3Psupreme warehouse | New | $40.80 +$15.39 above MSRP | 0d (0%) | -60.57% |
3PAlegacy | New | $24.69 −$0.72 below MSRP | 0d (0%) | 2.83% |
The Buy Box for Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 4 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $25.41 throughout the tracking period. Price opened right at MSRP ($25.41). Seller count peaked at 4 on 07/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Jul 29 vs last 3 days of 31-day tracking period
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.64
Pricing is largely holding — floor sits $0.64 (2.5%) below MSRP, minor drift within an acceptable range.
3 3P Sellers
3 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $25.41, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.