Categories/Protein & Energy Drinks/Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack
at risk

Buy-box price is 28.9% below MSRP and a 1P seller controls the listing

Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack

Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack

Pure Protein·
ID B07ZZCDZST

The Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack was tracked for 24 day(s). During this period, the Buy Box price ranged from $22.87 to $32.16 against an MSRP/MAP of $32.16. The product's pricing health is currently flagged as at risk.

Tracked 24 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$22.87

MAX PRICE ($)

$32.16

AVG PRICE ($)

$28.68

EROSION (%)

28.89%

MSRP/MAP ($)

$32.16

Price erosion from MSRP
Severe28.89% below MSRP
MinimalModerateSevere

The product hit a low of $22.87, following a peak of $32.16 during the tracking period. Compared to its MSRP of $32.16, the floor price reflects a severe variance of 28.89% erosion.

Tracking window: Sep 7, 2026 – Sep 30, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 24 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$28.99
−$3.17 below MSRP
24d (100%)
9.86%
3PGreenHaven Supplies
New
$48.99
+$16.83 above MSRP
0d (0%)
-52.33%
3Psupreme warehouse
New
$41.10
+$8.94 above MSRP
0d (0%)
-27.80%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 24 out of 24 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $32.16
Peak seller pressure3 sellers on Sep 7Highest count during tracking window
Price impact at peak−$6.44$32.16 → $25.72
Price trendRecoveringBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price fell to a floor of $22.87 before recovering to $28.99. It entered the period already $6.44 below MSRP ($32.16), before any crowding pressure arrived. Seller count peaked at 3 on 09/07 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 24-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (3)

Key Findings

at risk
Price Erosion

$9.29

Severe28.9% below MSRP

Severe erosion — floor is $9.29 (28.9%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P Sellers

ControlledStable

3P activity is limited to 2 sellers — controlled.

Buy Box

Amazon.com

Controlled1P · 24 wins

Buy-box is controlled — Amazon.com (1P) leads with 24 wins at $28.99, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $22.87, which is 28.9% below MSRP ($32.16).

2

Escalate directly with Amazon — The lowest price has dropped to $22.87, which is 28.9% below MSRP ($32.16).

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