Buy-box price is 42.6% below MSRP and a 1P seller controls the listing
The Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack was tracked for 31 day(s). During this period, the Buy Box price ranged from $17.78 to $30.99 against an MSRP/MAP of $30.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$17.78
MAX PRICE ($)
$30.99
AVG PRICE ($)
$27.94
EROSION (%)
42.63%
MSRP/MAP ($)
$30.99
The product hit a low of $17.78, following a peak of $30.99 during the tracking period. Compared to its MSRP of $30.99, the floor price reflects a severe variance of 42.63% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $26.97 −$4.02 below MSRP | 31d (100%) | 12.97% |
3PGreenHaven Supplies | New | $49.50 +$18.51 above MSRP | 0d (0%) | -59.73% |
3Psupreme warehouse | New | $41.10 +$10.11 above MSRP | 0d (0%) | -32.62% |
The Buy Box for Pure Protein Vanilla Protein Shake, 30g Complete Protein, Vitamins A, C, D, and E plus Zinc to Support Immune Health, Ready to Drink and Keto-Friendly, 11oz Bottles, 12 Pack is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price declined from $28.99 to $26.97 — a $2.02 drop over 31 days. It entered the period already $2.00 below MSRP ($30.99), before any crowding pressure arrived. Seller count peaked at 3 on 10/01 — adding +0 net sellers over the full period. Seller count has held steady even as prices shifted.
Seller churn and influx
Comparing sellers before Oct 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
Key Findings
critical$13.21
Severe erosion — floor is $13.21 (42.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $26.97, and 3P interference is minimal.
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