Categories/Protein & Energy Drinks/Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans
healthy

Buy-box price is 18.8% below MSRP and a 2P seller controls the listing

Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans

Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans

Slate·
ID B0F38SG91B

The Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans was tracked for 30 day(s). During this period, the Buy Box price ranged from $40.59 to $49.99 against an MSRP/MAP of $49.99. The product's pricing health is currently flagged as healthy.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$40.59

MAX PRICE ($)

$49.99

AVG PRICE ($)

$49.36

EROSION (%)

18.80%

MSRP/MAP ($)

$49.99

Price erosion from MSRP
Moderate18.80% below MSRP
MinimalModerateSevere

The product hit a low of $40.59, following a peak of $49.99 during the tracking period. Compared to its MSRP of $49.99, the floor price reflects a moderate variance of 18.80% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%2P
2P · 1 seller, 100% share
Sellers won
1 of 1tracked sellers
Changed hands
0 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
2PSlateMilk· Top
New
$49.99
at MSRP
30d (100%)
0.00%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans is primarily held by SlateMilk (2P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $49.99
Peak seller pressure1 seller on Oct 1Highest count during tracking window
Price impact at peak$0.00$49.99 → $49.99
Price trendStableBased on trailing 30 days
Seller proliferation→ Stable0.0/day avg · 0 net

Buy-box price stayed between $40.59 and $49.99, largely stable over the period. Price opened right at MSRP ($49.99). Seller count peaked at 1 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Oct 29 vs last 3 days of 30-day tracking period

New entrants (0)

No new sellers in recent period

Exited (0)

No sellers exited in recent period

Persistent (1)

Key Findings

healthy
Price Erosion

$9.40

Significant18.8% below MSRP

Significant erosion — floor is $9.40 (18.8%) below MSRP; the pricing anchor is under real pressure.

Seller Activity

Clean Channel

CleanStable

No 3P sellers detected — the channel is clean.

Buy Box

SlateMilk

Controlled2P · 30 wins

Buy-box is controlled — SlateMilk (2P) leads with 30 wins at $49.99, and 3P interference is minimal.

Recommended Actions
1

Identify sellers below MAP — The lowest price has dropped to $40.59, which is 18.8% below MSRP ($49.99).

2

Escalate directly with Amazon — The lowest price has dropped to $40.59, which is 18.8% below MSRP ($49.99).

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