Categories/Speakers/LG S70TY 3.1.1-Channel QNED TV Matching Soundbar, Dolby Atmos, Wow Orchestra, Rear Speaker Ready, Wireless Subwoofer
critical

Buy-box price is 38.6% below MSRP and a 1P seller controls the listing

The LG S70TY 3.1.1-Channel QNED TV Matching Soundbar, Dolby Atmos, Wow Orchestra, Rear Speaker Ready, Wireless Subwoofer was tracked for 30 day(s). During this period, the Buy Box price ranged from $215.00 to $299.65 against an MSRP/MAP of $349.99. The product's pricing health is currently flagged as critical.

Tracked 30 days · past 30-day window
Last updated Sep 30, 2026

Price Overview

FLOOR PRICE ($)

$215.00

MAX PRICE ($)

$299.65

AVG PRICE ($)

$262.96

EROSION (%)

38.57%

MSRP/MAP ($)

$349.99

Price erosion from MSRP
Severe38.57% below MSRP
MinimalModerateSevere

The product hit a low of $215.00, following a peak of $299.65 during the tracking period. Compared to its MSRP of $349.99, the floor price reflects a severe variance of 38.57% erosion.

Tracking window: Sep 1, 2026 – Sep 30, 2026

Buy box distribution

53%1P
1P · 1 seller, 53% share2P · 3 sellers, 13% share3P · 9 sellers, 33% share
Sellers won
3 of 13tracked sellers
Changed hands
10 timesover 30 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$349.00
−$0.99 below MSRP
16d (53%)
0.28%
3PVideo & Audio Center - Same Day Shipping
New
$215.00
−$134.99 below MSRP
10d (33%)
38.57%
2PVideo & Audio Center - Same Day Shipping
New
$215.00
−$134.99 below MSRP
4d (13%)
38.57%
3PAbt Electronics
New
$399.99
+$50.00 above MSRP
0d (0%)
-14.29%
2PBeach Camera Same Day Shipping
New
$299.99
−$50.00 below MSRP
0d (0%)
14.29%
3PRidgeline Distribution (SN's Logged)
New
$516.99
+$167.00 above MSRP
0d (0%)
-47.72%
3PB&L Labs LLC
New
$215.00
−$134.99 below MSRP
0d (0%)
38.57%
3PWhite Hat Distribution
New
$279.99
−$70.00 below MSRP
0d (0%)
20.00%
3PBeach Camera Same Day Shipping
New
$449.99
+$100.00 above MSRP
0d (0%)
-28.57%
2PAmazon Resale
New
$249.75
−$100.24 below MSRP
0d (0%)
28.64%
3PThousands of Electronics
New
$239.00
−$110.99 below MSRP
0d (0%)
31.71%
3PAmerican Bazaar Shop
New
$479.05
+$129.06 above MSRP
0d (0%)
-36.88%
3PGreen Light Bargains
New
$289.99
−$60.00 below MSRP
0d (0%)
17.14%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for LG S70TY 3.1.1-Channel QNED TV Matching Soundbar, Dolby Atmos, Wow Orchestra, Rear Speaker Ready, Wireless Subwoofer is primarily held by Amazon.com (1P) with a 53% share, winning the Buy Box for 16 out of 30 tracked days. Only 3 of 13 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $349.99
Peak seller pressure10 sellers on Sep 1Highest count during tracking window
Price impact at peak−$349.99$349.99 → $0.00
Price trendRecoveringBased on trailing 30 days
Seller proliferation↓ Decreasing-0.1/day avg · -2 net

Buy-box price stayed between $0.00 and $299.65, largely stable over the period. It entered the period already $349.99 below MSRP ($349.99), before any crowding pressure arrived. Seller count peaked at 10 on 09/01, easing off since — adding -2 net sellers over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period

2 persistent 3P sellers actively cutting prices — driving ongoing erosion.

3 3P sellers exited the listing — channel cleanup signal.

5 sellers exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (5)
Persistent (8)

Key Findings

critical
Price Erosion

$134.99

Severe38.6% below MSRP

Severe erosion — floor is $134.99 (38.6%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

9 3P Sellers

Swarming5 exited

9 3P sellers are swarming this listing — heavily contested.

Buy Box

Amazon.com

Hijacked1P · 16 wins

Amazon.com (1P) dominates the buy box with 16 wins at $349.00, 0.3% below MAP — and escalating.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $215.00, which is 38.6% below MSRP ($349.99).

2

Audit distribution channels — 9 active 3P sellers detected, indicating widespread distribution issues.

3

Monitor buy-box ownership daily — 3P sellers captured 33.3% of buy-box snapshots across the tracking period.

4

Prioritise enforcement action against Video & Audio Center - Same Day Shipping, the highest-frequency 3P buy-box winner.

5

Escalate directly with Amazon — The lowest price has dropped to $0.00, which is 38.6% below MSRP ($349.99).

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