Buy-box price is 18.1% below MSRP and a 1P seller controls the listing
The TAZO Awake English Breakfast Tea K-Cups, Bold Traditional Breakfast-Style Black Tea for Health and Wellness, 22 Pods was tracked for 30 day(s). During this period, the Buy Box price ranged from $17.19 to $20.99 against an MSRP/MAP of $20.99. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$17.19
MAX PRICE ($)
$20.99
AVG PRICE ($)
$20.22
EROSION (%)
18.10%
MSRP/MAP ($)
$20.99
The product hit a low of $17.19, following a peak of $20.99 during the tracking period. Compared to its MSRP of $20.99, the floor price reflects a moderate variance of 18.10% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $20.99 at MSRP | 28d (93%) | 0.00% |
2PYDS | New | $20.10 −$0.89 below MSRP | 2d (7%) | 4.24% |
2PKLR Group | New | $23.99 +$3.00 above MSRP | 0d (0%) | -14.29% |
3PMaKin | New | $25.79 +$4.80 above MSRP | 0d (0%) | -22.87% |
3PZAMADA | New | $28.21 +$7.22 above MSRP | 0d (0%) | -34.40% |
3PFlashing Deals NJ | New | $25.79 +$4.80 above MSRP | 0d (0%) | -22.87% |
2PClicks & Bricks | New | $26.36 +$5.37 above MSRP | 0d (0%) | -25.58% |
3PA & N Bros | New | $25.49 +$4.50 above MSRP | 0d (0%) | -21.44% |
3PAmazing Bookshelf, Llc | New | $23.95 +$2.96 above MSRP | 0d (0%) | -14.10% |
The Buy Box for TAZO Awake English Breakfast Tea K-Cups, Bold Traditional Breakfast-Style Black Tea for Health and Wellness, 22 Pods is primarily held by Amazon.com (1P) with a 93% share, winning the Buy Box for 28 out of 30 tracked days. Only 2 of 9 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $17.19 and $20.99, largely stable over the period. It entered the period already $0.89 below MSRP ($20.99), before any crowding pressure arrived. Seller count peaked at 9 on 09/16, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period
1 3P seller exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$3.80
Significant erosion — floor is $3.80 (18.1%) below MSRP; the pricing anchor is under real pressure.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $20.99, and 3P interference is minimal.
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