Categories/Vitamins, Minerals and Supplements/Centrum Women’s Multivitamin Gummies, Immune, Energy, Healthy Appearance Support, 100 Count, 50 Day Supply
critical

Buy-box price is 32.3% below MSRP and a 1P seller controls the listing

Centrum Women’s Multivitamin Gummies, Immune, Energy, Healthy Appearance Support, 100 Count, 50 Day Supply

Centrum Women’s Multivitamin Gummies, Immune, Energy, Healthy Appearance Support, 100 Count, 50 Day Supply

Centrum·
ID B09WYSYPF2

The Centrum Women’s Multivitamin Gummies, Immune, Energy, Healthy Appearance Support, 100 Count, 50 Day Supply was tracked for 29 day(s). During this period, the Buy Box price ranged from $7.44 to $10.99 against an MSRP/MAP of $10.99. The product's pricing health is currently flagged as critical.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$7.44

MAX PRICE ($)

$10.99

AVG PRICE ($)

$9.81

EROSION (%)

32.30%

MSRP/MAP ($)

$10.99

Price erosion from MSRP
Severe32.30% below MSRP
MinimalModerateSevere

The product hit a low of $7.44, following a peak of $10.99 during the tracking period. Compared to its MSRP of $10.99, the floor price reflects a severe variance of 32.30% erosion.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 2 sellers, 0% share
Sellers won
1 of 3tracked sellers
Changed hands
0 timesover 29 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$9.68
−$1.31 below MSRP
29d (100%)
11.92%
3PAexes
New
$22.94
+$11.95 above MSRP
0d (0%)
-108.74%
3PVitabox
New
$18.81
+$7.82 above MSRP
0d (0%)
-71.16%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for Centrum Women’s Multivitamin Gummies, Immune, Energy, Healthy Appearance Support, 100 Count, 50 Day Supply is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 3 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $10.99
Peak seller pressure3 sellers on Oct 1Highest count during tracking window
Price impact at peak$0.00$10.99 → $10.99
Price trendErodingBased on trailing 30 days
Seller proliferation↓ Decreasing-0.0/day avg · -1 net

Buy-box price declined from $10.99 to $9.68 — a $1.31 drop over 29 days. Price opened right at MSRP ($10.99). Seller count peaked at 3 on 10/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.

Seller churn and influx

Comparing sellers before Oct 28 vs last 3 days of 29-day tracking period

1 3P seller exited the listing — channel cleanup signal.

1 seller exited with no new entrants — competitive pressure easing.

New entrants (0)

No new sellers in recent period

Exited (1)
Persistent (2)

Key Findings

critical
Price Erosion

$3.55

Severe32.3% below MSRP

Severe erosion — floor is $3.55 (32.3%) below MSRP; the product is well below its intended price point and brand integrity is at risk.

Seller Activity

2 3P Sellers

Controlled1 exited

3P activity is limited to 2 sellers — controlled, though 1 have since exited.

Buy Box

Amazon.com

Controlled1P · 29 wins

Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $9.68, and 3P interference is minimal.

Recommended Actions
1

Immediate pricing intervention required — The lowest price has dropped to $7.44, which is 32.3% below MSRP ($10.99).

2

Escalate directly with Amazon — The lowest price has dropped to $7.44, which is 32.3% below MSRP ($10.99).

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