Buy-box price is 14.3% below MSRP and a 1P seller controls the listing
Nature's Bounty Melatonin, 100% Drug Free Sleep Aid, Promotes Relaxation and Sleep Health, 1mg, 180 Tablets
The Nature's Bounty Melatonin, 100% Drug Free Sleep Aid, Promotes Relaxation and Sleep Health, 1mg, 180 Tablets was tracked for 29 day(s). During this period, the Buy Box price ranged from $4.86 to $5.67 against an MSRP/MAP of $5.67. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$4.86
MAX PRICE ($)
$5.67
AVG PRICE ($)
$5.63
EROSION (%)
14.29%
MSRP/MAP ($)
$5.67
The product hit a low of $4.86, following a peak of $5.67 during the tracking period. Compared to its MSRP of $5.67, the floor price reflects a moderate variance of 14.29% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $5.67 at MSRP | 23d (79%) | 0.00% |
3Pgreat quality products... | New | $11.94 +$6.27 above MSRP | 0d (0%) | -110.58% |
3POTC Counter | New | $9.99 +$4.32 above MSRP | 0d (0%) | -76.19% |
3Pepharmastore | New | $11.18 +$5.51 above MSRP | 0d (0%) | -97.18% |
3PHey Pharma | New | $11.99 +$6.32 above MSRP | 0d (0%) | -111.46% |
The Buy Box for Nature's Bounty Melatonin, 100% Drug Free Sleep Aid, Promotes Relaxation and Sleep Health, 1mg, 180 Tablets is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 23 out of 29 tracked days. Only 1 of 5 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $5.67 throughout the tracking period. Price opened right at MSRP ($5.67). Seller count peaked at 5 on 10/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Oct 28 vs last 3 days of 29-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$0.81
Significant erosion — floor is $0.81 (14.3%) below MSRP; the pricing anchor is under real pressure.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 23 wins at $5.67, and 3P interference is minimal.
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