Buy-box price is 31.7% below MSRP and a 1P seller controls the listing
Nature's Bounty Melatonin, 100% Drug Free Sleep Aid, Promotes Relaxation and Sleep Health, 1mg, 180 Tablets
The Nature's Bounty Melatonin, 100% Drug Free Sleep Aid, Promotes Relaxation and Sleep Health, 1mg, 180 Tablets was tracked for 30 day(s). During this period, the Buy Box price ranged from $4.09 to $5.67 against an MSRP/MAP of $5.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$4.09
MAX PRICE ($)
$5.67
AVG PRICE ($)
$5.35
EROSION (%)
31.72%
MSRP/MAP ($)
$5.99
The product hit a low of $4.09, following a peak of $5.67 during the tracking period. Compared to its MSRP of $5.99, the floor price reflects a severe variance of 31.72% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $5.67 −$0.32 below MSRP | 30d (100%) | 5.34% |
3Pepharmastore | New | $11.18 +$5.19 above MSRP | 0d (0%) | -86.64% |
3POTC Counter | New | $9.99 +$4.00 above MSRP | 0d (0%) | -66.78% |
3Pgreat quality products... | New | $11.09 +$5.10 above MSRP | 0d (0%) | -85.14% |
3PHey Pharma | New | $11.92 +$5.93 above MSRP | 0d (0%) | -99.00% |
2PTurbo One | New | $5.34 −$0.65 below MSRP | 0d (0%) | 10.85% |
The Buy Box for Nature's Bounty Melatonin, 100% Drug Free Sleep Aid, Promotes Relaxation and Sleep Health, 1mg, 180 Tablets is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price fell to a floor of $4.09 before recovering to $5.67. It entered the period already $0.93 below MSRP ($5.99), before any crowding pressure arrived. Seller count peaked at 6 on 09/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$1.90
Severe erosion — floor is $1.90 (31.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
4 3P Sellers
4 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $5.67, and 3P interference is minimal.
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