Categories/Vitamins, Minerals and Supplements/OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count
at risk

Buy-box price is 0.0% below MSRP and a 1P seller controls the listing

OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count

OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count

Olly·
ID B07H8LBDTG

The OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count was tracked for 28 day(s). During this period, the Buy Box price was $16.88 against an MSRP/MAP of $16.88. The product's pricing health is currently flagged as at risk.

Tracked 31 days · past 30-day window
Last updated Oct 31, 2026

Price Overview

FLOOR PRICE ($)

$16.88

MAX PRICE ($)

$16.88

AVG PRICE ($)

$16.88

EROSION (%)

0.00%

MSRP/MAP ($)

$16.88

Price erosion from MSRP
Minimal0.00% below MSRP
MinimalModerateSevere

The product held steady at $16.88 throughout the tracking period. The floor price held at or above its MSRP of $16.88, showing no erosion during the period.

Tracking window: Oct 1, 2026 – Oct 31, 2026

Buy box distribution

100%1P
1P · 1 seller, 100% share3P · 8 sellers, 0% share
Sellers won
1 of 9tracked sellers
Changed hands
0 timesover 28 days
SellerConditionPrice vs MSRPBuy box daysErosion
1PAmazon.com· Top
New
$16.88
at MSRP
28d (100%)
0.00%
3PWhole Foods Market
New
$21.49
+$4.61 above MSRP
0d (0%)
-27.31%
3PWFMOA_Rogers_ROG_10820
New
$21.49
+$4.61 above MSRP
0d (0%)
-27.31%
3PHey Pharma
New
$23.28
+$6.40 above MSRP
0d (0%)
-37.91%
3PSally Grocers
New
$16.89
+$0.01 above MSRP
0d (0%)
-0.06%
3PWholeFoodsMarketUFG
New
$21.49
+$4.61 above MSRP
0d (0%)
-27.31%
3POTCRx4u
New
$23.45
+$6.57 above MSRP
0d (0%)
-38.92%
3PWFMOA_Park-Lane_PKL_10239
New
$21.49
+$4.61 above MSRP
0d (0%)
-27.31%
3PEveryday Goods Inc.
New
$30.26
+$13.38 above MSRP
0d (0%)
-79.27%
Erosion severity: green under 10%, yellow 10–20%, red above 20%

The Buy Box for OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 28 out of 28 tracked days. Only 1 of 9 total sellers have won the Buy Box.

Seller density vs. price erosion

Buy-box priceActive sellersMSRP $16.88
Peak seller pressure6 sellers on Oct 28Highest count during tracking window
Price impact at peak$0.00$16.88 → $16.88
Price trendStableBased on trailing 30 days
Seller proliferation↑ Increasing+0.1/day avg · +2 net

Buy-box price held flat at $16.88 throughout the tracking period. Price opened right at MSRP ($16.88). Seller count peaked at 6 on 10/28 — adding +2 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.

Seller churn and influx

Comparing sellers before Oct 28 vs last 3 days of 28-day tracking period

3 3P sellers exited the listing — channel cleanup signal.

New entrants (2)
Exited (3)
Persistent (4)

Key Findings

at risk
Price Erosion

$0.00

Intact0% below MSRP

Pricing is intact — no measurable erosion from MSRP.

Seller Activity

8 3P Sellers

Swarming+2 new · 3 exited

8 3P sellers are swarming this listing, 2 new in the recent period — heavily contested.

Buy Box

Amazon.com

Controlled1P · 28 wins

Buy-box is controlled — Amazon.com (1P) leads with 28 wins at $16.88, and 3P interference is minimal.

Recommended Actions
1

Audit distribution channels — 8 active 3P sellers detected, indicating widespread distribution issues.

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