Buy-box price is 10.9% below MSRP and a 1P seller controls the listing
The OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $15.12 to $16.88 against an MSRP/MAP of $16.98. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$15.12
MAX PRICE ($)
$16.88
AVG PRICE ($)
$16.53
EROSION (%)
10.95%
MSRP/MAP ($)
$16.98
The product hit a low of $15.12, following a peak of $16.88 during the tracking period. Compared to its MSRP of $16.98, the floor price reflects a moderate variance of 10.95% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $16.88 −$0.10 below MSRP | 31d (100%) | 0.59% |
3PSally Grocers | New | $16.89 −$0.09 below MSRP | 0d (0%) | 0.53% |
3PWholeFoodsMarketUFG | New | $18.26 +$1.28 above MSRP | 0d (0%) | -7.54% |
3POTCRx4u | New | $20.78 +$3.80 above MSRP | 0d (0%) | -22.38% |
3PEveryday Goods Inc. | New | $29.94 +$12.96 above MSRP | 0d (0%) | -76.33% |
3PHey Pharma | New | $23.28 +$6.30 above MSRP | 0d (0%) | -37.10% |
The Buy Box for OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 31 out of 31 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $15.12 and $16.88, largely stable over the period. Price opened right at MSRP ($16.98). Seller count peaked at 6 on 08/21 — adding +1 net seller over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
No new sellers in recent period
No sellers exited in recent period
Key Findings
healthy$1.86
Significant erosion — floor is $1.86 (10.9%) below MSRP; the pricing anchor is under real pressure.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 31 wins at $16.88, and 3P interference is minimal.
Get a Free MAP & Buy Box Compliance Report for Your Product
Enter your product URL and MAP price. We will monitor 3P seller crowding, Buy Box shifts, and price erosion over the next 7 days and email you a comprehensive compliance report.
Track Your Product
FreeMonitor 3P seller crowding, Buy Box shifts & price erosion for your product.