Buy-box price is 5.9% below MSRP and a 1P seller controls the listing
The OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count was tracked for 30 day(s). During this period, the Buy Box price ranged from $15.98 to $16.88 against an MSRP/MAP of $16.98. The product's pricing health is currently flagged as healthy.
Price Overview
FLOOR PRICE ($)
$15.98
MAX PRICE ($)
$16.88
AVG PRICE ($)
$16.67
EROSION (%)
5.89%
MSRP/MAP ($)
$16.98
The product hit a low of $15.98, following a peak of $16.88 during the tracking period. Compared to its MSRP of $16.98, the floor price reflects a minimal variance of 5.89% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $16.88 −$0.10 below MSRP | 30d (100%) | 0.59% |
3PEveryday Goods Inc. | New | $30.26 +$13.28 above MSRP | 0d (0%) | -78.21% |
3PWholeFoodsMarketUFG | New | $18.26 +$1.28 above MSRP | 0d (0%) | -7.54% |
3PHey Pharma | New | $23.28 +$6.30 above MSRP | 0d (0%) | -37.10% |
3POTCRx4u | New | $20.73 +$3.75 above MSRP | 0d (0%) | -22.08% |
3PSally Grocers | New | $16.89 −$0.09 below MSRP | 0d (0%) | 0.53% |
The Buy Box for OLLY Women's Multivitamin Gummy, Women's Overall Wellness,* Vitamins A, C, D, E, Biotin, Folic Acid, Adult Chewable Supplement, Berry Flavored, 65 Day Supply - 130 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 6 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price held flat at $16.88 throughout the tracking period. Price opened right at MSRP ($16.98). Seller count peaked at 6 on 09/02, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Sep 28 vs last 3 days of 30-day tracking period
2 persistent 3P sellers actively cutting prices — driving ongoing erosion.
1 3P seller exited the listing — channel cleanup signal.
1 seller exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
healthy$1.00
Moderate erosion — floor price is $1.00 (5.9%) below MSRP and slipping.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $16.88, and 3P interference is minimal.
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