Buy-box price is 22.2% below MSRP and a 1P seller controls the listing

The One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count was tracked for 31 day(s). During this period, the Buy Box price ranged from $13.99 to $17.47 against an MSRP/MAP of $17.98. The product's pricing health is currently flagged as at risk.
FLOOR PRICE ($)
$13.99
MAX PRICE ($)
$17.47
AVG PRICE ($)
$14.80
EROSION (%)
22.19%
MSRP/MAP ($)
$17.98
The product hit a low of $13.99, following a peak of $17.47 during the tracking period. Compared to its MSRP of $17.98, the floor price reflects a severe variance of 22.19% erosion.
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $17.47 −$0.51 below MSRP | 30d (97%) | 2.84% |
3PBest Deal 4less | New | $31.15 +$13.17 above MSRP | 0d (0%) | -73.25% |
3PGreatDeal2025 | New | $31.25 +$13.27 above MSRP | 0d (0%) | -73.80% |
The Buy Box for One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 31 tracked days. Only 1 of 3 total sellers have won the Buy Box.
Buy-box price fell to a floor of $13.99 before recovering to $17.47. It entered the period already $2.06 below MSRP ($17.98), before any crowding pressure arrived. Seller count peaked at 3 on 08/01 — adding +1 net seller over the full period. Seller count has held steady even as prices shifted.
Comparing sellers before Aug 29 vs last 3 days of 31-day tracking period
No new sellers in recent period
No sellers exited in recent period
$3.99
Severe erosion — floor is $3.99 (22.2%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
2 3P Sellers
3P activity is limited to 2 sellers — controlled.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $17.47, and 3P interference is minimal.
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