Buy-box price is 35.7% below MSRP and a 1P seller controls the listing
The Optimum Nutrition Creatine, Micronized Creatine Monohydrate Powder, Supports Strength & Recovery, Banned Substance Tested, Unflavored, 5 g per Serving, 120 Servings was tracked for 30 day(s). During this period, the Buy Box price ranged from $17.99 to $27.99 against an MSRP/MAP of $27.99. The product's pricing health is currently flagged as critical.
Price Overview
FLOOR PRICE ($)
$17.99
MAX PRICE ($)
$27.99
AVG PRICE ($)
$27.66
EROSION (%)
35.73%
MSRP/MAP ($)
$27.99
The product hit a low of $17.99, following a peak of $27.99 during the tracking period. Compared to its MSRP of $27.99, the floor price reflects a severe variance of 35.73% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.99 at MSRP | 30d (100%) | 0.00% |
3PPRIME PHARMA | New | $49.95 +$21.96 above MSRP | 0d (0%) | -78.46% |
3PThe Vitamin Shoppe | New | $54.99 +$27.00 above MSRP | 0d (0%) | -96.46% |
3PGNC | New | $34.99 +$7.00 above MSRP | 0d (0%) | -25.01% |
3PMy Nutrition Depot™ | New | $49.99 +$22.00 above MSRP | 0d (0%) | -78.60% |
3PiHerb | New | $32.50 +$4.51 above MSRP | 0d (0%) | -16.11% |
2Pgmsupps | New | $27.95 −$0.04 below MSRP | 0d (0%) | 0.14% |
The Buy Box for Optimum Nutrition Creatine, Micronized Creatine Monohydrate Powder, Supports Strength & Recovery, Banned Substance Tested, Unflavored, 5 g per Serving, 120 Servings is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 30 out of 30 tracked days. Only 1 of 7 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $17.99 and $27.99, largely stable over the period. Price opened right at MSRP ($27.99). Seller count peaked at 6 on 08/01, easing off since — adding -1 net seller over the full period. The crowding was short-lived — sellers came in, didn't find enough margin to stay, and pulled back.
Seller churn and influx
Comparing sellers before Aug 29 vs last 3 days of 30-day tracking period
2 3P sellers exited the listing — channel cleanup signal.
2 sellers exited with no new entrants — competitive pressure easing.
No new sellers in recent period
Key Findings
critical$10.00
Severe erosion — floor is $10.00 (35.7%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
5 3P Sellers
5 third-party sellers active — channel showing crowding pressure, exits outnumbering arrivals.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 30 wins at $27.99, and 3P interference is minimal.
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