Buy-box price is 26.0% below MSRP and a 1P seller controls the listing
The Optimum Nutrition Creatine, Micronized Creatine Monohydrate Powder, Supports Strength & Recovery, Banned Substance Tested, Unflavored, 5 g per Serving, 120 Servings was tracked for 29 day(s). During this period, the Buy Box price ranged from $20.71 to $27.99 against an MSRP/MAP of $27.99. The product's pricing health is currently flagged as at risk.
Price Overview
FLOOR PRICE ($)
$20.71
MAX PRICE ($)
$27.99
AVG PRICE ($)
$27.21
EROSION (%)
26.01%
MSRP/MAP ($)
$27.99
The product hit a low of $20.71, following a peak of $27.99 during the tracking period. Compared to its MSRP of $27.99, the floor price reflects a severe variance of 26.01% erosion.
Buy box distribution
| Seller | Condition | Price vs MSRP | Buy box days | Erosion |
|---|---|---|---|---|
1PAmazon.com· Top | New | $27.99 at MSRP | 29d (100%) | 0.00% |
3PAmazonFresh | New | $27.99 at MSRP | 0d (0%) | 0.00% |
3PThe Vitamin Shoppe | New | $54.99 +$27.00 above MSRP | 0d (0%) | -96.46% |
3PMy Nutrition Depot™ | New | $39.99 +$12.00 above MSRP | 0d (0%) | -42.87% |
3PiHerb | New | $32.50 +$4.51 above MSRP | 0d (0%) | -16.11% |
2Pgmsupps | New | $27.95 −$0.04 below MSRP | 0d (0%) | 0.14% |
3PPT WHOLESALE | New | $27.00 −$0.99 below MSRP | 0d (0%) | 3.54% |
3Pgoodlife future | New | $26.99 −$1.00 below MSRP | 0d (0%) | 3.57% |
The Buy Box for Optimum Nutrition Creatine, Micronized Creatine Monohydrate Powder, Supports Strength & Recovery, Banned Substance Tested, Unflavored, 5 g per Serving, 120 Servings is primarily held by Amazon.com (1P) with a 100% share, winning the Buy Box for 29 out of 29 tracked days. Only 1 of 8 total sellers have won the Buy Box.
Seller density vs. price erosion
Buy-box price stayed between $20.71 and $27.99, largely stable over the period. Price opened right at MSRP ($27.99). Seller count peaked at 5 on 10/01 — adding +0 net sellers over the full period. Seller activity and pricing have both been steady — no acute competitive pressure detected.
Seller churn and influx
Comparing sellers before Oct 28 vs last 3 days of 29-day tracking period
1 persistent 3P seller actively cutting prices — driving ongoing erosion.
2 3P sellers exited the listing — channel cleanup signal.
Key Findings
at risk$7.28
Severe erosion — floor is $7.28 (26.0%) below MSRP; the product is well below its intended price point and brand integrity is at risk.
6 3P Sellers
6 3P sellers are swarming this listing, 1 new in the recent period — heavily contested.
Amazon.com
Buy-box is controlled — Amazon.com (1P) leads with 29 wins at $27.99, and 3P interference is minimal.
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