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In this monthly report, we break down the latest insights from the Baby Care category on Blinkit for January 2026. You'll find insights on product counts, top brands, price distribution, and the biggest discounts available. Whether you're a shopper, seller, or market watcher, this data gives you a quick view of what's hot and how prices are shifting across the platform.
Total Products
Top brand
Most discounted brand
There are around 2,123 Baby Care products on Blinkit as of January 2026. It is an decrease of 29 products compared to the previous month.
Mothercare with 101 products is the leading brand in the Baby Care category in Blinkit as of January 2026. LuvLap is second with 79 products, and Nuluv is third with 68 products.
In the Baby Care category on Blinkit, most items are priced between ₹276 and ₹412.
R for Rabbit Cherry Berry Safari Baby High chair (Beige, 6 - 7 years) by R For Rabbit is the most expensive product in the Baby Care category on Blinkit as of January 2026. Last month it was Philips Avent Portable Electric Breast Pump (BPA Free) .
Timios Tomato & Cheese Ring Puffs by Timios is the least expensive product in the Baby Care category on Blinkit as of January 2026. Last month it was Amulspray Ready to Feed Infant Formula.
Frido is the most expensive brand in the Baby Care category on Blinkit as of January 2026, with an average price of ₹2,599.
| Rank | Brand | Average Price |
|---|---|---|
| 1 | Frido | ₹2,599 |
| 2 | BUTT BABY | ₹2,499 |
| 3 | Sophie La Girafe | ₹2,349 |
| 4 | Meditive | ₹1,799 |
| 5 | Ezpz | ₹1,769 |
| 6 | VParents | ₹1,699 |
| 7 | Beaba | ₹1,682 |
| 8 | Aptamil | ₹1,670 |
| 9 | Masilo | ₹1,549 |
| 10 | Skip Hop | ₹1,502 |
Woodward's is the least expensive brand in the Baby Care category on Blinkit as of January 2026, with an average price of ₹95.
| Rank | Brand | Average Price |
|---|---|---|
| 1 | Woodward's | ₹95 |
| 2 | Timios | ₹102 |
| 3 | Johnson & Johnson | ₹119 |
| 4 | Claret | ₹119 |
| 5 | Bodyguard | ₹122 |
| 6 | ITC Nimyle | ₹123 |
| 7 | Webby Toys | ₹139 |
| 8 | Vicks | ₹148 |
| 9 | Tutots | ₹149 |
| 10 | Silk Soft | ₹149 |
Upyoga is the highest discounted brand in the Baby Care category on Blinkit as of January 2026, with an average discount of 89%.
Upyoga 3 in 1 Belly Binder Postpartum Recovery Belt by Upyoga is the highest discounted product in the Baby Care category on Blinkit as of January 2026, with a discount of 89%.
That wraps up the key highlights from Blinkit's Baby Care category for January 2026. From pricing trends to brand insights, this snapshot gives a clear picture of what's happening in this category. Check back next month for updated insights and shifts in rankings.
Our Quick Commerce Category Monthly Reports provide in-depth analysis of product performance shifts across key categories on Blinkit, Zepto, and Swiggy Instamart. These insights help quick commerce teams understand rapidly evolving market trends within this fast-paced ecosystem.
Disclaimer: Data on this page is based on publicly available Blinkit information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Blinkit or featured brands.