Categories/Breakfast Cereals/Cinnamon Toast Crunch Breakfast Cereal Crispy Cinnamon Cereal 12 oz Cereal Box
Voice of Customer Report

Cinnamon Toast Crunch Breakfast Cereal Crispy Cinnamon Cereal 12 oz Cereal Box

walmart.comTrailing 12 months · 9 Aug 2025 – 11 Aug 2026Last updated: 18 Aug 2026 · 110 reviews in the trailing 30 days

Across 966 walmart.com reviews in this window, shoppers' most common complaints are sensory appeal, fulfillment, general — while sensory appeal remains the strongest driver of 5-star ratings, named in 43% of them. The listing holds a 4.5★ average, a review-based NPS of +75, and 81.8% positive sentiment, with a Product Health Score of 90/100 (Healthy).

966
Reviews · this window
966 all-time since 2025
4.5 / 5
Average star rating
4.46 all-time average
+75
Review-based NPS
+70 to +81 across 5 quarters
82%
Positive sentiment share
9% negative · 9% neutral
90 / 100
Product Health Score
HEALTHY
KPI · Product Health

Product Health Score for Cinnamon Toast Crunch Breakfast Cereal Crispy Cinnamon Cereal 12 oz

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

90 / 100
Healthy
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
88
Sentimentweight 25%
82
Rating strengthweight 20%
89
Momentumweight 15%
100
Freshnessweight 10%
100
Executive summary
  1. Cinnamon Toast Crunch Breakfast Cereal Crispy Cinnamon Cereal 12 oz concluded the trailing 12 months with 966 reviews at a 4.5★ average (82% positive, 9% negative), yielding a Product Health Score of 90/100 (Healthy).
  2. Review-based NPS registers at +75, maintaining a stable +70 to +81 historical band for five consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 639 mentions (83% positive), followed by Commercial & Value at 281 mentions (87% positive).
  4. Primary Product Friction Point: Sensory Appeal accounted for 86 negative mentions, 34% of all negative theme mentions ("not tasty").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 77 reviews a month across full months, peaking at 104 in Jul '26. Negative share ranged 5.415.2%; the highest month was Apr '26 (15.2%, 10 reviews).

PositiveNeutralNegative
77/mo
Average monthly volume
104
Peak month · Jul '26
9.4%
Negative share · window average

* Final month is partial (data through 11 Aug 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Sensory Appeal
328 mentions
43%
General
166 mentions
22%
Consumer Context
146 mentions
19%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Sensory Appeal represents the most critical core equity, captured in 328 five-star reviews — 43% of all 5-star reviews. General surfaces as a significant secondary driver at 22% (166 reviews). Additionally, Consumer Context anchors the third equity position at 19% (146 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 252 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Sensory Appeal"not tasty"
86 mentions
34%
Fulfillment"bad shipping"
59 mentions
23%
General"DISGUSTING"
32 mentions
13%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Sensory Appeal represents the most acute quality or operational drag, generating 86 explicit complaints and accounting for 34% of all negative feedback. Fulfillment surfaces as the secondary constraint at 23% (59 mentions). Additionally, General registers a third friction concentration at 13% (32 mentions). Outside the top three indicators, Market Positioning accounted for 26 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 66% of reviews; complaints run 2%.

Share of all reviews by intent
PraisePositive experiences shared
639 reviews
66.1%
ComplaintProblems & defects reported
21 reviews
2.2%
HelpQuestions & support needs
21 reviews
2.2%
ImprovementSuggestions & wishes
14 reviews
1.4%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 966). 271 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Praise indicators — including verified positive experiences, explicit repurchase intent, and brand advocacy signals — constitute the dominant intent segment, accounting for 66% of all reviews (639 reviews). Conversely, critical Complaint signals register at 2% (21 reviews), establishing the baseline operational risk margin.

End of report

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One bad batch shows up in reviews before it shows up in sales.

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Theme Hierarchy
Appeal & Sensory · 639 mentions
Sensory Appeal · 639 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Sensory Appeal
86 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.