Categories/Breakfast Cereals/Kellogg s Frosted Mini Wheats Breakfast Cereal Kids Cereal Family Breakfast Mega Size Original 32oz Box 1 Box
Voice of Customer Report

Kellogg s Frosted Mini Wheats Breakfast Cereal Kids Cereal Family Breakfast Mega Size Original 32oz Box 1 Box

walmart.comTrailing 12 months · 1 Nov 2025 – 6 Oct 2026Last updated: 9 Oct 2026 · 114 reviews in the trailing 30 days

Across 1,138 walmart.com reviews in this window, shoppers' most common complaints are sensory appeal, fulfillment, quality — while sensory appeal remains the strongest driver of 5-star ratings, named in 50% of them. The listing holds a 4.5★ average, a review-based NPS of +78, and 77.7% positive sentiment, with a Product Health Score of 87/100 (Healthy).

1,138
Reviews · this window
1,138 all-time since 2025
4.5 / 5
Average star rating
4.52 all-time average
+78
Review-based NPS
+72 to +81 across 4 quarters
78%
Positive sentiment share
7% negative · 16% neutral
87 / 100
Product Health Score
HEALTHY
KPI · Product Health

Product Health Score for Kellogg s Frosted Mini Wheats Breakfast Cereal Kids Cereal Family

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

87 / 100
Healthy
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
89
Sentimentweight 25%
78
Rating strengthweight 20%
90
Momentumweight 15%
100
Freshnessweight 10%
79
Executive summary
  1. Kellogg s Frosted Mini Wheats Breakfast Cereal Kids Cereal Family concluded the trailing 12 months with 1,138 reviews at a 4.5★ average (78% positive, 7% negative), yielding a Product Health Score of 87/100 (Healthy).
  2. Review-based NPS registers at +78, maintaining a stable +72 to +81 historical band for four consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 887 mentions (83% positive), followed by Product Integrity at 360 mentions (83% positive).
  4. Primary Product Friction Point: Sensory Appeal accounted for 131 negative mentions, 45% of all negative theme mentions ("needs milk").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 102 reviews a month across full months, peaking at 237 in Aug '26. Negative share ranged 3.4–15.8%; the highest month was Oct '26* (15.8%, 3 reviews).

PositiveNeutralNegative
102/mo
Average monthly volume
237
Peak month · Aug '26
6.6%
Negative share · window average

* Final month is partial (data through 6 Oct 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Sensory Appeal
461 mentions
50%
Health & Nutrition
212 mentions
23%
General
204 mentions
22%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Sensory Appeal represents the most critical core equity, captured in 461 five-star reviews — 50% of all 5-star reviews. Health & Nutrition surfaces as a significant secondary driver at 23% (212 reviews). Additionally, General anchors the third equity position at 22% (204 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 294 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Sensory Appeal"needs milk"
131 mentions
45%
Fulfillment"box was wet"
41 mentions
14%
Quality"smelled old"
37 mentions
13%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Sensory Appeal represents the most acute quality or operational drag, generating 131 explicit complaints and accounting for 45% of all negative feedback. Fulfillment surfaces as the secondary constraint at 14% (41 mentions). Additionally, Quality registers a third friction concentration at 13% (37 mentions). Outside the top three indicators, General accounted for 31 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 69% of reviews; complaints run 3%.

Share of all reviews by intent
PraisePositive experiences shared
781 reviews
68.6%
ComplaintProblems & defects reported
34 reviews
3%
HelpQuestions & support needs
31 reviews
2.7%
ImprovementSuggestions & wishes
13 reviews
1.1%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 1,138). 279 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Praise indicators — including verified positive experiences, explicit repurchase intent, and brand advocacy signals — constitute the dominant intent segment, accounting for 69% of all reviews (781 reviews). Conversely, critical Complaint signals register at 3% (34 reviews), establishing the baseline operational risk margin.

End of report

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One bad batch shows up in reviews before it shows up in sales.

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Theme Hierarchy
Appeal & Sensory · 887 mentions
↳ Sensory Appeal · 887 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Sensory Appeal
131 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.