Categories/Dog Food/Purina Pro Plan Complete Essentials Shredded Blend Chicken and Rice Dry Dog Food Formula with Probiotics for Dogs 35 lb Bag
Voice of Customer Report

Purina Pro Plan Complete Essentials Shredded Blend Chicken and Rice Dry Dog Food Formula with Probiotics for Dogs 35 lb Bag

walmart.comTrailing 12 months · 4 Jul 2025 – 18 Jul 2026Last updated: 18 Aug 2026 · 12 reviews in the trailing 30 days

Across 166 walmart.com reviews in this window, shoppers' most common complaints are market positioning, physical texture, fulfillment — while palatability remains the strongest driver of 5-star ratings, named in 54% of them. The listing holds a 4.7★ average, a review-based NPS of +85, and 88% positive sentiment, with a Product Health Score of 93/100 (Healthy).

166
Reviews · this window
1,695 all-time since 2013
4.7 / 5
Average star rating
4.64 all-time average
+85
Review-based NPS
+75 to +100 across 11 quarters
88%
Positive sentiment share
7% negative · 5% neutral
93 / 100
Product Health Score
HEALTHY
KPI · Product Health

Product Health Score for Purina Pro Plan Complete Essentials Shredded Blend Chicken and Rice

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

93 / 100
Healthy
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
93
Sentimentweight 25%
88
Rating strengthweight 20%
93
Momentumweight 15%
100
Freshnessweight 10%
100
Executive summary
  1. Purina Pro Plan Complete Essentials Shredded Blend Chicken and Rice concluded the trailing 12 months with 166 reviews at a 4.7★ average (88% positive, 7% negative), yielding a Product Health Score of 93/100 (Healthy).
  2. Review-based NPS registers at +85, maintaining a +75 to +100 historical band for 11 consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 126 mentions (90% positive), followed by Product Integrity at 111 mentions (90% positive).
  4. Primary Product Friction Point: Market Positioning accounted for 8 negative mentions, 21% of all negative theme mentions ("It is pricey").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 13 reviews a month across full months, peaking at 34 in Nov '25. Negative share ranged 033.3%; the highest month was Jan '26 (33.3%, 4 reviews).

PositiveNeutralNegative
13/mo
Average monthly volume
34
Peak month · Nov '25
7.2%
Negative share · window average

* Final month is partial (data through 18 Jul 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Palatability
78 mentions
54%
Ingredients & Nutrition
60 mentions
42%
General
35 mentions
24%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Palatability represents the most critical core equity, captured in 78 five-star reviews — 54% of all 5-star reviews. Ingredients & Nutrition surfaces as a significant secondary driver at 42% (60 reviews). Additionally, General anchors the third equity position at 24% (35 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 39 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Market Positioning"It is pricey"
8 mentions
21%
Physical Texture"large kibble"
8 mentions
21%
Fulfillment"Shipping damaged product"
7 mentions
18%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Market Positioning represents the most acute quality or operational drag, generating 8 explicit complaints and accounting for 21% of all negative feedback. Physical Texture surfaces as the secondary constraint at 21% (8 mentions). Additionally, Fulfillment registers a third friction concentration at 18% (7 mentions). Outside the top three indicators, Quality & Safety accounted for 7 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 75% of reviews; complaints run 4%.

Share of all reviews by intent
PraisePositive experiences shared
124 reviews
74.7%
ComplaintProblems & defects reported
7 reviews
4.2%
HelpQuestions & support needs
2 reviews
1.2%
ImprovementSuggestions & wishes
2 reviews
1.2%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 166). 31 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Praise indicators — including verified positive experiences, explicit repurchase intent, and brand advocacy signals — constitute the dominant intent segment, accounting for 75% of all reviews (124 reviews). Conversely, critical Complaint signals register at 4% (7 reviews), establishing the baseline operational risk margin.

End of report

The MetricsCart Review Analysis Platform programmatically ingests, normalizes, and decodes consumer feedback across your entire multi-retailer footprint daily. By engineering granular product attribute intelligence, we transform unorganized marketplace text into structured, actionable data that standard syndication dashboards overlook.

One bad batch shows up in reviews before it shows up in sales.

MetricsCart Review Monitoring reads every review of your products, across major retailers, every day — and turns them into the deeper layers this sample only hints at:

Theme Hierarchy
Appeal & Sensory · 126 mentions
Palatability · 103 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Market Positioning
8 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.