Categories/Protein Powder/Levels Grass Fed Whey Protein Powder, No Artificials, 24G of Protein, Double Chocolate, 1.48LB
Voice of Customer Report

Levels Grass Fed Whey Protein Powder, No Artificials, 24G of Protein, Double Chocolate, 1.48LB

walmart.comLevelsTrailing 12 months · 1 Oct 2025 – 6 Oct 2026Last updated: 9 Oct 2026 · 41 reviews in the trailing 30 days

Across 306 walmart.com reviews in this window, shoppers' most common complaints are mixability & flavor, market positioning, quality — while mixability & flavor remains the strongest driver of 5-star ratings, named in 65% of them. The listing holds a 4.2★ average, a review-based NPS of +63, and 63.4% positive sentiment, with a Product Health Score of 82/100 (Stable).

306
Reviews · this window
1,030 all-time since 2022
4.2 / 5
Average star rating
4.55 all-time average
+63
Review-based NPS
+51 to +96 across 9 quarters
63%
Positive sentiment share
10% negative · 27% neutral
82 / 100
Product Health Score
STABLE
KPI · Product Health

Product Health Score for Levels Grass Fed Whey Protein Powder, No Artificials, 24G

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

82 / 100
Stable
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
82
Sentimentweight 25%
63
Rating strengthweight 20%
85
Momentumweight 15%
100
Freshnessweight 10%
100
Executive summary
  1. Levels Grass Fed Whey Protein Powder, No Artificials, 24G concluded the trailing 12 months with 306 reviews at a 4.2★ average (63% positive, 10% negative), yielding a Product Health Score of 82/100 (Stable).
  2. Review-based NPS registers at +63, maintaining a +51 to +96 historical band for nine consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 324 mentions (77% positive), followed by Product Integrity at 126 mentions (85% positive).
  4. Primary Product Friction Point: Mixability & Flavor accounted for 62 negative mentions, 50% of all negative theme mentions ("No taste").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 25 reviews a month across full months, peaking at 44 in Aug '26. Negative share ranged 0–26.5%; the highest month was Apr '26 (26.5%, 9 reviews).

PositiveNeutralNegative
25/mo
Average monthly volume
44
Peak month · Aug '26
10.1%
Negative share · window average

* Final month is partial (data through 6 Oct 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Mixability & Flavor
140 mentions
65%
Quality
58 mentions
27%
General
56 mentions
26%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Mixability & Flavor represents the most critical core equity, captured in 140 five-star reviews — 65% of all 5-star reviews. Quality surfaces as a significant secondary driver at 27% (58 reviews). Additionally, General anchors the third equity position at 26% (56 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 123 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Mixability & Flavor"No taste"
62 mentions
50%
Market Positioning"Expensive"
18 mentions
15%
Quality"not organic"
17 mentions
14%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Mixability & Flavor represents the most acute quality or operational drag, generating 62 explicit complaints and accounting for 50% of all negative feedback. Market Positioning surfaces as the secondary constraint at 15% (18 mentions). Additionally, Quality registers a third friction concentration at 14% (17 mentions). Outside the top three indicators, Catalog Integrity accounted for 12 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 68% of reviews; complaints run 7%.

Share of all reviews by intent
PraisePositive experiences shared
209 reviews
68.3%
ComplaintProblems & defects reported
21 reviews
6.9%
HelpQuestions & support needs
6 reviews
2%
ImprovementSuggestions & wishes
8 reviews
2.6%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 306). 62 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Praise indicators — including verified positive experiences, explicit repurchase intent, and brand advocacy signals — constitute the dominant intent segment, accounting for 68% of all reviews (209 reviews). Conversely, critical Complaint signals register at 7% (21 reviews), establishing the baseline operational risk margin.

End of report

The MetricsCart Review Analysis Platform programmatically ingests, normalizes, and decodes consumer feedback across your entire multi-retailer footprint daily. By engineering granular product attribute intelligence, we transform unorganized marketplace text into structured, actionable data that standard syndication dashboards overlook.

One bad batch shows up in reviews before it shows up in sales.

MetricsCart Review Monitoring reads every review of your products, across major retailers, every day — and turns them into the deeper layers this sample only hints at:

Theme Hierarchy
Appeal & Sensory · 324 mentions
↳ Mixability & Flavor · 324 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Mixability & Flavor
62 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.