Categories/Protein Powder/Orgain Organic Vegan 21g Protein Powder, Plant Based Shake Drink, Vanilla Bean 1.02lb
Voice of Customer Report

Orgain Organic Vegan 21g Protein Powder, Plant Based Shake Drink, Vanilla Bean 1.02lb

walmart.comOrgainTrailing 12 months · 2 Oct 2025 – 6 Oct 2026Last updated: 9 Oct 2026 · 99 reviews in the trailing 30 days

Across 636 walmart.com reviews in this window, shoppers' most common complaints are mixability & flavor, quality, market positioning — while mixability & flavor remains the strongest driver of 5-star ratings, named in 54% of them. The listing holds a 4.0★ average, a review-based NPS of +53, and 57.2% positive sentiment, with a Product Health Score of 78/100 (Stable).

636
Reviews · this window
1,168 all-time since 2025
4.0 / 5
Average star rating
4.11 all-time average
+53
Review-based NPS
+43 to +66 across 7 quarters
57%
Positive sentiment share
14% negative · 29% neutral
78 / 100
Product Health Score
STABLE
KPI · Product Health

Product Health Score for Orgain Organic Vegan 21g Protein Powder, Plant Based Shake Drink

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

78 / 100
Stable
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
77
Sentimentweight 25%
57
Rating strengthweight 20%
81
Momentumweight 15%
100
Freshnessweight 10%
100
Executive summary
  1. Orgain Organic Vegan 21g Protein Powder, Plant Based Shake Drink concluded the trailing 12 months with 636 reviews at a 4.0★ average (57% positive, 14% negative), yielding a Product Health Score of 78/100 (Stable).
  2. Review-based NPS registers at +53, maintaining a +43 to +66 historical band for seven consecutive quarters, indicating durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 563 mentions (69% positive), followed by General at 159 mentions (79% positive).
  4. Primary Product Friction Point: Mixability & Flavor accounted for 153 negative mentions, 49% of all negative theme mentions ("is gritty").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 51 reviews a month across full months, peaking at 91 in Sep '26. Negative share ranged 0–28.6%; the highest month was Mar '26 (28.6%, 14 reviews).

PositiveNeutralNegative
51/mo
Average monthly volume
91
Peak month · Sep '26
13.5%
Negative share · window average

* Final month is partial (data through 6 Oct 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Mixability & Flavor
223 mentions
54%
General
91 mentions
22%
Nutritional Efficacy
61 mentions
15%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Mixability & Flavor represents the most critical core equity, captured in 223 five-star reviews — 54% of all 5-star reviews. General surfaces as a significant secondary driver at 22% (91 reviews). Additionally, Nutritional Efficacy anchors the third equity position at 15% (61 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 312 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Mixability & Flavor"is gritty"
153 mentions
49%
Quality"less quality"
35 mentions
11%
Market Positioning"too pricey"
31 mentions
10%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Mixability & Flavor represents the most acute quality or operational drag, generating 153 explicit complaints and accounting for 49% of all negative feedback. Quality surfaces as the secondary constraint at 11% (35 mentions). Additionally, Market Positioning registers a third friction concentration at 10% (31 mentions). Outside the top three indicators, Catalog Integrity accounted for 29 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 58% of reviews; complaints run 7%.

Share of all reviews by intent
PraisePositive experiences shared
366 reviews
57.5%
ComplaintProblems & defects reported
42 reviews
6.6%
HelpQuestions & support needs
18 reviews
2.8%
ImprovementSuggestions & wishes
17 reviews
2.7%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 636). 193 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Praise indicators — including verified positive experiences, explicit repurchase intent, and brand advocacy signals — constitute the dominant intent segment, accounting for 58% of all reviews (366 reviews). Conversely, critical Complaint signals register at 7% (42 reviews), establishing the baseline operational risk margin.

End of report

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One bad batch shows up in reviews before it shows up in sales.

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Theme Hierarchy
Appeal & Sensory · 563 mentions
↳ Mixability & Flavor · 563 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Mixability & Flavor
153 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.