Categories/Vitamins, Minerals, and Supplements/Viactiv Calcium Supplement Soft Chews Milk Chocolate 100CT Vitamin D K
Voice of Customer Report

Viactiv Calcium Supplement Soft Chews Milk Chocolate 100CT Vitamin D K

walmart.comTrailing 12 months · 1 Jul 2025 – 20 Jul 2026Last updated: 18 Aug 2026 · 22 reviews in the trailing 30 days

Across 230 walmart.com reviews in this window, shoppers' most common complaints are fulfillment, quality & safety, ingestion experience — while ingestion experience remains the strongest driver of 5-star ratings, named in 68% of them. The listing holds a 4.5★ average, a review-based NPS of +77, and 83% positive sentiment, with a Product Health Score of 90/100 (Healthy).

230
Reviews · this window
1,762 all-time since 2013
4.5 / 5
Average star rating
4.45 all-time average
+77
Review-based NPS
+55 to +91 across 14 quarters
83%
Positive sentiment share
7% negative · 10% neutral
90 / 100
Product Health Score
HEALTHY
KPI · Product Health

Product Health Score for Viactiv Calcium Supplement Soft Chews Milk Chocolate 100CT Vitamin D K

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

90 / 100
Healthy
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
89
Sentimentweight 25%
83
Rating strengthweight 20%
91
Momentumweight 15%
98
Freshnessweight 10%
100
Executive summary
  1. Viactiv Calcium Supplement Soft Chews Milk Chocolate 100CT Vitamin D K concluded the trailing 12 months with 230 reviews at a 4.5★ average (83% positive, 7% negative), yielding a Product Health Score of 90/100 (Healthy).
  2. Review-based NPS registers at +77, maintaining a +55 to +91 historical band for 14 consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 232 mentions (90% positive), followed by Product Integrity at 100 mentions (75% positive).
  4. Primary Product Friction Point: Fulfillment accounted for 30 negative mentions, 42% of all negative theme mentions ("bad packaging").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 18 reviews a month across full months, peaking at 25 in Jan '26. Negative share ranged 015%; the highest month was Nov '25 (15%, 3 reviews).

PositiveNeutralNegative
18/mo
Average monthly volume
25
Peak month · Jan '26
7.0%
Negative share · window average

* Final month is partial (data through 20 Jul 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Ingestion Experience
130 mentions
68%
Efficacy & Results
52 mentions
27%
Consumer Context
32 mentions
17%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Ingestion Experience represents the most critical core equity, captured in 130 five-star reviews — 68% of all 5-star reviews. Efficacy & Results surfaces as a significant secondary driver at 27% (52 reviews). Additionally, Consumer Context anchors the third equity position at 17% (32 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 72 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Fulfillment"bad packaging"
30 mentions
42%
Quality & Safety"they'll melt"
19 mentions
26%
Ingestion Experience"they are too soft"
15 mentions
21%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Fulfillment represents the most acute quality or operational drag, generating 30 explicit complaints and accounting for 42% of all negative feedback. Quality & Safety surfaces as the secondary constraint at 26% (19 mentions). Additionally, Ingestion Experience registers a third friction concentration at 21% (15 mentions). Outside the top three indicators, General accounted for 3 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 67% of reviews; complaints run 4%.

Share of all reviews by intent
PraisePositive experiences shared
153 reviews
66.5%
ComplaintProblems & defects reported
9 reviews
3.9%
HelpQuestions & support needs
2 reviews
0.9%
ImprovementSuggestions & wishes
4 reviews
1.7%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 230). 62 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Praise indicators — including verified positive experiences, explicit repurchase intent, and brand advocacy signals — constitute the dominant intent segment, accounting for 66% of all reviews (153 reviews). Conversely, critical Complaint signals register at 4% (9 reviews), establishing the baseline operational risk margin.

End of report

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Theme Hierarchy
Appeal & Sensory · 232 mentions
Ingestion Experience · 232 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Fulfillment
30 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.