Basket Size

Basket Size

The amount that a customer spends in a retail store in single transaction.

Related Terms

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,