The amount that a customer spends in a retail store in single transaction.
On-Shelf Availability (OSA)
Refers to the presence of products in their designated location within a store, ensuring they are
The amount that a customer spends in a retail store in single transaction.
Refers to the presence of products in their designated location within a store, ensuring they are
A budgeting approach where all expenses must be justified for each new budget period, rather than
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise