The amount that a customer spends in a retail store in single transaction.
Market Basket Analysis
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
The amount that a customer spends in a retail store in single transaction.
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
Average number of items that a retailer has within a category, brand or segment.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by