The amount that a customer spends in a retail store in single transaction.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
The amount that a customer spends in a retail store in single transaction.
Also referred to as non-promoted price, it is the average price of an item across all
Average number of items that a retailer has within a category, brand or segment.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that