The index shows the level of brand’s performance for a category within a specific market.
Gross Margin
The difference between the revenue generated from sales and the cost of goods sold, expressed as
The index shows the level of brand’s performance for a category within a specific market.
The difference between the revenue generated from sales and the cost of goods sold, expressed as
Also referred to as non-promoted price, it is the average price of an item across all
Also known as secondary product placement, it is a retail strategy that places complementary products together