The index shows the level of brand’s performance for a category within a specific market.
Advertising Allowance
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
The index shows the level of brand’s performance for a category within a specific market.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Often refered to as the list price or sticker price, it is the price recommended by
The person is responsible for overseeing a specific category of products of a brand. They develop