Glossary /
Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.