Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and