The index shows the level of brand’s performance for a category within a specific market.
Customer Loyalty
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
The index shows the level of brand’s performance for a category within a specific market.
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
A large retail store that integrates both a department store and a grocery supermarket within a
Refers to the expenses incurred by a business for storing inventory over a certain period. This