The index shows the level of brand’s performance within a specific market.
Horizontal Merchandizing
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
The index shows the level of brand’s performance within a specific market.
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of