Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces