Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Base Price

Also referred to as non-promoted price, it is the average price of an item across all