Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such