Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Basket Size

The amount that a customer spends in a retail store in single transaction.

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.