Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Basket Size

The amount that a customer spends in a retail store in single transaction.

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as