Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together