Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a