Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Average Price

Weighted average of actual price and promoted price for an item. It does not take into