Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Base Price

Also referred to as non-promoted price, it is the average price of an item across all