Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Base Price

Also referred to as non-promoted price, it is the average price of an item across all