The index shows the level of brand’s performance within a specific market.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
The index shows the level of brand’s performance within a specific market.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Refers to the additional units of a product sold to retailers or consumers directly attributed to
A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for