The index shows the level of brand’s performance within a specific market.
Buying Rate
It is the average quantity or value of a product purchased by a single household within
The index shows the level of brand’s performance within a specific market.
It is the average quantity or value of a product purchased by a single household within
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.