The index shows the level of brand’s performance within a specific market.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
The index shows the level of brand’s performance within a specific market.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
The amount that a customer spends in a retail store in single transaction.