Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely