Merchandising

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers within a retail environment.

This concept extends beyond store layout to include the effective use of pricing strategies, strategic product placement, and the selection of products that align with the store’s target market and brand image. Through merchandising, businesses aim to enhance the shopping experience, stimulate purchases, and ultimately increase revenue while fostering a positive perception of their brand.

Related Terms

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of