Merchandising

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers within a retail environment.

This concept extends beyond store layout to include the effective use of pricing strategies, strategic product placement, and the selection of products that align with the store’s target market and brand image. Through merchandising, businesses aim to enhance the shopping experience, stimulate purchases, and ultimately increase revenue while fostering a positive perception of their brand.

Related Terms

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating