Glossary /


It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers within a retail environment.

This concept extends beyond store layout to include the effective use of pricing strategies, strategic product placement, and the selection of products that align with the store’s target market and brand image. Through merchandising, businesses aim to enhance the shopping experience, stimulate purchases, and ultimately increase revenue while fostering a positive perception of their brand.

Related Terms

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.