The Ultimate CPG Glossary

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same brand are grouped together on the physical shelf.

Related Terms

Manufacturer’s Suggested Retail Price (MSRP)

Often refered to as the list price or sticker price, it is the price recommended by

Repeat Purchase Rate (RPR)

Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

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