Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Market Share
Represents the portion of an industry’s total sales that is accounted for by a specific company
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Represents the portion of an industry’s total sales that is accounted for by a specific company
The person is responsible for overseeing a specific category of products of a brand. They develop
It is the average quantity or value of a product purchased by a single household within