Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Heavy Buyers
Consumers who consistently spend significantly more than average within a specific product category, making them a
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Consumers who consistently spend significantly more than average within a specific product category, making them a
Often refered to as the list price or sticker price, it is the price recommended by
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to