The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Distributors’ Brand
A private label brand of a retailer.
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
A private label brand of a retailer.
A pricing strategy where products are priced at a premium to signal superior quality and status,
Consumers who consistently spend significantly more than average within a specific product category, making them a