Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company