Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
Distributors’ Brand
A private label brand of a retailer.
Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.
A private label brand of a retailer.
A pricing strategy where retailers lower the prices of products to boost sales and manage inventory
Weighted average of actual price and promoted price for an item. It does not take into