Gross Margin

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as a percentage. Gross margin indicates the profitability of a product or business and is often used to assess pricing strategies and cost control measures.

Related Terms

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.