Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess