Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide