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Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to