Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Basket Size

The amount that a customer spends in a retail store in single transaction.