A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.
It is the level of positive association and emotional connection that consumers have with a particular
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
The person is responsible for overseeing a specific category of products of a brand. They develop
A monthly catch-up on brand and category breakdowns. 1k+ subscribers and counting.
