Contact Us
Glossary /
Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what