Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such