When a brand improvises its existing image and communications while maintaining its core identity.
Minimum Advertised Price (MAP)
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
When a brand improvises its existing image and communications while maintaining its core identity.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively