Glossary /
Brand Refresh

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Related Terms

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions