When a brand improvises its existing image and communications while maintaining its core identity.
Brand Development Index (BDI)
The index shows the level of brand’s performance within a specific market.
When a brand improvises its existing image and communications while maintaining its core identity.
The index shows the level of brand’s performance within a specific market.
A visual representation of products groups and segments, and the specific questions a shopper is asking
Also refered to as mass market retailer, it is a retail business that sells a wide