Gross Margin

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as a percentage. Gross margin indicates the profitability of a product or business and is often used to assess pricing strategies and cost control measures.

Related Terms

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and