Gross Margin

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as a percentage. Gross margin indicates the profitability of a product or business and is often used to assess pricing strategies and cost control measures.

Related Terms

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Basket Size

The amount that a customer spends in a retail store in single transaction.

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a