Gross Margin

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as a percentage. Gross margin indicates the profitability of a product or business and is often used to assess pricing strategies and cost control measures.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to