Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that