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Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such