Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory