Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand