Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular