Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what