In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Represents the portion of an industry’s total sales that is accounted for by a specific company
A visual representation of products groups and segments, and the specific questions a shopper is asking
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
