CPG manufacturing

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.

Related Terms

Basket Size

The amount that a customer spends in a retail store in single transaction.

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company