In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,
Refers to a retail outlet that specializes in selling a wide range of general merchandise and
