In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Such companies might focus on producing a single brand or product, a brand encompassing a range of products, or a diverse portfolio of brands covering various categories.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
The amount that a customer spends in a retail store in single transaction.
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
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